Browsing Faculty Research and Publications by Title
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- ItemAddressing complex social problems with a multi-environmental stakeholder coalition(Springer, 2021) Wymer, WalterIndividuals exist within an environmental context that strongly influences their overall health and welfare. Environmental context refers to the context in which a person lives, works, and socializes. This paper presents a social marketing strategic planning model which begins by analyzing the micro, meso, and macro environments to identify causes or influences of a target social issue or problem. Contributors to the social problem are prioritized with respect to the degree to which they exert influence or causality. Next, stakeholders (those who have some interest in the social problem) are identified. Stakeholder perceptions and values are examined in order to develop an effective coalition of stakeholders who can work collaboratively at the various environmental levels to ameliorate the target social problem. As social marketing has evolved in order to develop more effective solutions to complex social problems, integrating a systems approach is useful to understand the dynamics influencing the social problem. Individuals are not targeted myopically but placed into an environmental context to understand and respond to influences on unhealthy behaviors and living conditions. Engaging a coalition of stakeholders who are motivated to alleviate the causes of the social problem must be skillfully managed by social marketers but offers promise in addressing complex social problems.
- ItemThe antecedents of charity trust and its influence on charity supportive behavior(Wiley, 2020) Wymer, Walter; Becker, Annika; Boenigk, SilkeThis study develops and tests a model that evaluates eight antecedents of charity trust and its influence on volunteering and donating. Secondary data from a national Australian survey (N = 1,377) was collected and data was analyzed using partial least square path analysis. Key findings include identifying individual and organizational antecedents of charity trust and its influence on charity supportive behavior. Results show that organizational transparency is a very strong antecedent, followed by the individual awareness level of an individual towards the organization. We also examined the effect of gender as a moderating influence but did not find a significant effect. We conclude with managerial implications and areas for future research
- ItemCharacteristics of top tier finance journal publications(Canadian Center of Science and Education, 2016) Asem, Ebenezer; Baulkaran, VishaalThis paper examines the characteristics of "top tier" finance journal publications relative to "second tier" finance publications. We study ten leading finance journals and classify the top four journals as "top tier" and the remaining six as "second tier" journals. Using a sample of 3, 156 different articles with 7, 103 different authors and a Logit model, the results highlight the following characteristics: papers presented at WFA, AFA, and seminars, and have multiple colleague comments tend to be published in the top tier journals. Also, authors who graduated from or are affiliated with the top business schools tend to publish in the top tier journals.
- ItemCharity advertising: a literature of review and research agenda(Wiley, 2021) Wymer, Walter; Gross, HellenThe authors present an overview of the academic literature on charity advertising. Through systematically reviewing 63 empirical studies on charity advertising, a synthesis of the body of work is framed in a general model. Predominant antecedents in the charity advertising literature include various appeal tactics and victim portrayals. Research streams on moderators and mediators include various ad characteristics and audience characteristics. The audience’s intentions to donate was the most used outcome variable. Recommendations for continuing theoretical advancement in the field are presented. Managerial implications are also presented. This literature review contributes a knowledge base to guide future charity advertising research.
- ItemEffects of price insurance programs on supply responses: a case study of corn farmers in Quebec(SCIENCEDOMAIN International, 2018) Mosadegh Sedghy, Bahareh; Tamini, Lota D.; Lambert, RémyAims: This study examines the supply response of corn in the province of Quebec. Study Design: A time series design is implemented. Place and Duration of Study: Our analysis covers the period from 1985 to 2013 and uses the data of corn production in the province of Quebec. Methodology: A generalised autoregressive conditional heteroskedasticity (GARCH) process is used to model output price expectations and its volatility. Results: We found that application of the Farm Income Stabilisation Insurance in Quebec neutralises the adverse effects of price volatilities on corn production and generates a market power for corn producers. The change in the producers' attitude towards risk is other implication of the insurance program. Conclusion: These results imply that implementation of the insurance program in the province of Quebec leads to an increase of corn production and consequently this increase in production can impose more compensation cost (paid by the insurance program) to governments.
- ItemEthical reasoning: the impact of ethical dilemma, egoism and belief in just world(Universite Sains Malaysia, 2005) Ahmad, Noor H.; Ansari, Mahfooz A.; Aafaqi, RehanaFollowing a 3 [dilemma: coercion and control (CC); conflict of interest (CI); personal integrity (PI)] × 2 (egoism: self; organization) × 2 (belief in just world (BJW): strong; weak) between-subjects factorial design, we hypothesized the main effects of ethical dilemma, egoism, and BJW, and their interaction on ethical reasoning. The first two factors were manipulated by means of six vignettes and the last factor was a subject variable. Experimental participants were 384 managers representing 14 manufacturing organizations. Overall, utilitarian reasoning appeared to be a frequently used type of reasoning in relation to personal integrity dilemma involving self-interest, whereas principled reasoning appeared to be a frequently used reasoning in relation to personal integrity dilemma involving organizational-interest. BJW interacted strongly with the two manipulated factors in predicting ethical reasoning. Implications of the study are discussed, potential caveats are specified and recommendations for future research are provided.
- ItemEvolution of radio frequency identification (RFID) in agricultural cold chain monitoring: a literature review(Canadian Center of Science and Education, 2018) Bahareh, Mosadegh SedghyRadio Frequency Identification (RFID) is a technology providing considerable opportunities to improve quality control for perishable foods. Over the past decade, a significant improvement in RFID application has been observed in cold chain monitoring. The aim of this paper is to, first, demonstrate the role of RFID in improving the monitoring of the agricultural products cold chain. Particular focus is placed on the specifications of RFID and its advantages, which makes its application appealing in food temperature monitoring. Second, this paper aims to provide an overview of RFID developments in cold chain monitoring. For this purpose, we conduct a review of the literature throughout 2004-2018 citing the challenges of this technology’s practical implementation in temperature monitoring of perishables, and provide the solutions presented in the literature for each limitation. This survey would be beneficial for those involved in food distribution, as it offers approaches for overcoming the limitations of RFID, making its application more advantageous.
- ItemFactors influencing auditors' going concern opinion(Universite Sains Malaysia, 2009) Haron, Hasnah; Hartadi, Bambang; Ansari, Mahfooz A.; Ismail, IshakThe main purpose of our study is to provide evidence the practically consideration of auditor judgement on going concern opinion. By using quasi experimental, we found strong evidence that auditors' judgement is affected by financial indicators, evidence, and disclosure. We have another finding that consensus among auditors' judgement and the interaction effects between the three independent variables is significant.
- ItemFairness of human resource management practices, leader-member exchange and organizational commitment(Universite Sains Malaysia, 2004) Kee, Daisy M. H.; Ansari, Mahfooz A.; Aafaqi, RehanaThe purpose of this research was to test the hypothesis that relations between fairness perception of human resource management (HRM) practices and organizational commitment are affected by the quality of leader-member exchange (LMX). Specifically, we predicted the unique (positive) contribution of fairness perception of HRM practices and LMX as well as their interaction to organizational commitment. A sample of 224 managers was drawn from nine diverse multinational, manufacturing companies located in Northern Malaysia. Participation in the research was voluntary. Data were gathered by means of a survey questionnaire that consisted of a series of psychometrically sound scales to assess the employed variables in the study. Hierarchical multiple regression results provided support for the direct impact of fairness perceptions and LMX on each component of commitment. But significant interactions were convincingly evident only in the case of affective commitment. These interactions suggest that the impact of fairness perceptions of HRM practices on affective commitment is not unconditional. Key implications of the survey findings both for theory and practice are discussed, potential limitations are specified, and directions for future research are suggested.
- ItemHow humor and fear in social advertising affect drivers' intention to change behavior? The case analysis(Centre of Sociological Research, 2021) Agota, Giedre Raišiene; Wymer, Walter; Dirginciene, ValdaThe article aims to add to knowledge of how to more effectively attain favourable marketing outcomes with respect to social marketing communications. This research sought to determine if the type of appeal had a differential influence on changing audience beliefs, audience behavioural change intentions, and audience word-of-mouth intentions. The social marketing problem in this study was unsafe driving practices, specially speeding and driving while tired or sleepy. Using a sample of 365 survey respondents in a repeated measures design, we examined the influence of appeal type on our outcome variables. We then examined the moderation effects of age and gender on the relationship between appeal type and our outcome variables. We also examined the influence of attitude toward the social marketing ad, the respondent’s unsafe driving history, and the respondent’s attention to the social marketing ad. With respect to the moderation effects of age and gender on the relationship between appeal type and our outcome variables, the results were not significant for audience belief change, but they were significant for audience behaviour change intentions; gender (but not age) was significant for audience WOM intentions. Theresearch contributed to the social marketing communication research by examining the influence of appeal type on important and under-researched outcome variables. Ad execution variables were included, such as the audience’s attention to the ad and their attitudes toward the ad. Finally, the effects of various audience characteristics were included in our model, specially age and gender and; most importantly for social marketers, the degree to which audience members engaged in the targeted antisocial behaviour of the research.
- ItemThe influence of marketing scholarship's legacy on nonprofit marketing(M D P I A G, 2013) Wymer, WalterThis inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historical period in order to more fully inform a perspective on the relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that, although the debate on whether or not marketing is a science was nominally resolved years ago, the origins of marketing scholarships as an applied business discipline remain influential. The effects on this influence is a body of research that is fragmented, conflicted, sometimes invalid, and has produced few general theories indicative of a social science. Recommendations are offered for improving the quality of nonprofit marketing scholarship.
- ItemThe influence of university brand image, satisfaction, and university identification on alumni WOM intentions(Springer, 2021) Schlesinger, Walesska; Cervera-Taulet, AmparoThis study investigates the influence of university brand image, satisfaction, and alumni’s university identification on positive word-of-mouth (WOM) intentions. The model is tested using data collected from a sample of 1000 university alumni, an important and under-researched stakeholder group. A contribution is provided by enhancing our understanding of key under-researched relationships. University brand image was found to be a key driver of alumni positive WOM intentions, due to its direct and indirect influences. The study also identified the mediating roles of alumni’s university identification and satisfaction. The influence of university brand image on alumi WOM is partially accounted for through its influence on alumni satisfaction and alumni’s university identification.
- ItemIs case teaching right for you?: insights on case teaching for the case novice(University of Lethbridge, Teaching Centre, 2016) Basil, DebraNo abstract provided
- ItemIt's time to stand up to the academic publishing industry: and here's how we can do it(Universities Canada, 2018) MacDonald, Adriane; Eva, Nicole
- ItemJob demand and control interventions: a stakeholder-centered best-evidence synthesis of systematic reviews on workplace disability(National Iranian Oil Company (N I O C) Polyclinics, 2015) Williams-Whitt, Kelly; White, M. I.; Wagner, S. L.; Schultz, I. Z.; Koehn, C.; Dionne, C. E.; Koehoorn, M.; Harder, H.; Pasca, R.; Wärje, O.; Hsu, V.; McGuire, L.; Schulz, W.; Kube, D.; Hook, A.; Wright, M. D.Background: Physical and psychological job demands in combination with the degree of control a worker has over task completion, play an important role in reducing stress. Occupational stress is an important, modifiable factor affecting work disability. However, the effectiveness of reducing job demands or increasing job control remains unclear, particularly for outcomes of interest to employers, such as absenteeism or productivity. Objective: This systematic review reports on job demand and control interventions that impact absenteeism, productivity and financial outcomes. Methods: A stakeholder-centered best-evidence synthesis was conducted with researcher and stakeholder collaboration throughout. Databases and grey literature were searched for systematic reviews between 2000 and 2012: Medline, EMBASE, the Cochrane Database of Systematic Reviews, DARE, CINAHL, PsycINFO, TRIP, health-evidence.ca, Rehab+, National Rehabilitation Information Center (NARIC), and Institute for Work and Health. Articles were assessed independently by two researchers for inclusion criteria and methodological quality. Differences were resolved through consensus. Results: The search resulted in 3363 unique titles. After review of abstracts, 115 articles were retained for full-text review. 11 articles finally met the inclusion criteria and are summarized in this synthesis. The best level of evidence we found indicates that multimodal job demand reductions for either at-work or off-work workers will reduce disability-related absenteeism. Conclusion: In general, the impacts of interventions that aim to reduce job demands or increase job control can be positive for the organization in terms of reducing absenteeism, increasing productivity and cost-effectiveness. However, more high quality research is needed to further assess the relationships and quantify effect sizes for the interventions and outcomes reviewed in this study.
- ItemLeader-member exchanges and choice of influence tactics(Elsevier, 1989) Ansari, Mahfooz A.The present study examined the influence dynamics in leader-member dyads, using roleplaying scenarios. The scenarios varied in terms of (a) leaders' perspective and members' perspective and (b) quality of exchange in the dyad (IN/OUT-group). Influence in dyads revealed interesting dynamics, though the study received only limited support for the hypothesis. The leader showed a likelihood of using different influence tactics for IN/OUTgroup subordinates. IN/OUT-group subordinates in turn also differed in their use of tactics to influence the leader. The implications of the findings are discussed, and directions for future research are suggested.
- ItemA macromarketing analysis of prescription drugs in the U.S.(Journal of Research for Consumers, 2008) Wymer, WalterThe U.S. prescription drug macromarketing system is examined. Over time, this system has become unbalanced. The system has evolved into one in which market competition has been restricted. This market system now has substantial entry barriers, producer collusion, and extensive linkages between producers and government resulting in government protection of producers. Suggested reforms are offered which aim to bring into greater harmony the interests of both producers and society, while acknowledging the importance of prescription drugs to society and maintaining producer incentives to invest in research and development of innovative new drugs.
- ItemMaking the next move : how experiential and vicarious learning shape the locations of Chains' acquisitions(Johnson Graduate School of Management, Cornell University, 2000-12) Usher, John; Baum, Joel A.C.; Xiano, StanWe examine acquisitions by multiunit chain organizations to determine why they acquire a particular target rather than others that are available to them and thus better understand chain growth.
- ItemMental health interventions in the workplace and work outcomes: a best-evidence synthesis of systematic reviews(National Iranian Oil Company (N I O C) Polyclinics, 2016) Wagner, S. L.; Koehn, C.; White, M. I.; Harder, H. G.; Schultz, I. Z.; Williams-Whitt, Kelly; Wärje, O.; Dionne, C. E.; Koehoorn, M.; Pasca, R.; Hsu, V.; McGuire, L.; Schulz, W.; Kube, D.; Wright, M. D.Background: Mental health issues in the workplace are a growing concern among organizations and policymakers, but it remains unclear what interventions are effective in preventing mental health problems and their associated organizational consequences. This synthesis reports on workplace mental health interventions that impact absenteeism, productivity and financial outcomes. Objective: To determine the level of evidence supporting mental health interventions as valuable to work outcomes. Methods: Databases were searched for systematic reviews between 2000 and 2012: Medline, EMBASE, the Cochrane Database of Systematic Reviews, DARE, CINAHL, PsycINFO and TRIP. Grey literature searches included health-evidence.ca, Rehab+, National Rehabilitation Information Center (NARIC), and Institute for Work and Health. The assessment of articles for inclusion criteria and methodological quality was conducted independently by two or more researchers, with differences resolved through consensus. Results: The search resulted in 3363 titles, of which 3248 were excluded following title/abstract review, with 115 articles retrieved for full-text review. 14 articles finally met the inclusion criteria and are summarized in this synthesis. Conclusion: There is moderate evidence for the effectiveness of workplace mental health interventions on improved workplace outcomes. Certain types of programs, such as those incorporating both mental and physical health interventions, multicomponent mental health and/or psychosocial interventions, and exposure in vivo containing interventions for particular anxiety disorders had a greater level of research evidence to support their effectiveness.