Faculty Research and Publications

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Now showing 1 - 20 of 39
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    Addressing complex social problems with a multi-environmental stakeholder coalition
    (Springer, 2021) Wymer, Walter
    Individuals exist within an environmental context that strongly influences their overall health and welfare. Environmental context refers to the context in which a person lives, works, and socializes. This paper presents a social marketing strategic planning model which begins by analyzing the micro, meso, and macro environments to identify causes or influences of a target social issue or problem. Contributors to the social problem are prioritized with respect to the degree to which they exert influence or causality. Next, stakeholders (those who have some interest in the social problem) are identified. Stakeholder perceptions and values are examined in order to develop an effective coalition of stakeholders who can work collaboratively at the various environmental levels to ameliorate the target social problem. As social marketing has evolved in order to develop more effective solutions to complex social problems, integrating a systems approach is useful to understand the dynamics influencing the social problem. Individuals are not targeted myopically but placed into an environmental context to understand and respond to influences on unhealthy behaviors and living conditions. Engaging a coalition of stakeholders who are motivated to alleviate the causes of the social problem must be skillfully managed by social marketers but offers promise in addressing complex social problems.
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    The antecedents of charity trust and its influence on charity supportive behavior
    (Wiley, 2020) Wymer, Walter; Becker, Annika; Boenigk, Silke
    This study develops and tests a model that evaluates eight antecedents of charity trust and its influence on volunteering and donating. Secondary data from a national Australian survey (N = 1,377) was collected and data was analyzed using partial least square path analysis. Key findings include identifying individual and organizational antecedents of charity trust and its influence on charity supportive behavior. Results show that organizational transparency is a very strong antecedent, followed by the individual awareness level of an individual towards the organization. We also examined the effect of gender as a moderating influence but did not find a significant effect. We conclude with managerial implications and areas for future research
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    Associations between Protestant work ethic and multilevel marketing participation and financial outcomes
    (2024) Howie, Katharine; Mesler, Rhiannon M.; Tu, Ke (Christy); Chernishenko, Jennifer
    Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one’s own business, we suggest that this may speak directly to people who strongly endorse Protestant work ethic (PWE), making them more inclined toward MLM participation, and financial outcomes associated with that participation. Using an MLM data set from the Federal Trade Commission (FTC; n=326,487), and a consumer survey (n=515), we find evidence that PWE is positively associated with participation in MLMs (studies 1 and 2), and that PWE predicts estimated financial losses (study 1) but not self-reported ones (study 2). Implications for research, marketing, and consumer advocacy are discussed.
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    Characteristics of top tier finance journal publications
    (Canadian Center of Science and Education, 2016) Asem, Ebenezer; Baulkaran, Vishaal
    This paper examines the characteristics of "top tier" finance journal publications relative to "second tier" finance publications. We study ten leading finance journals and classify the top four journals as "top tier" and the remaining six as "second tier" journals. Using a sample of 3, 156 different articles with 7, 103 different authors and a Logit model, the results highlight the following characteristics: papers presented at WFA, AFA, and seminars, and have multiple colleague comments tend to be published in the top tier journals. Also, authors who graduated from or are affiliated with the top business schools tend to publish in the top tier journals.
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    Charity advertising: a literature of review and research agenda
    (Wiley, 2021) Wymer, Walter; Gross, Hellen
    The authors present an overview of the academic literature on charity advertising. Through systematically reviewing 63 empirical studies on charity advertising, a synthesis of the body of work is framed in a general model. Predominant antecedents in the charity advertising literature include various appeal tactics and victim portrayals. Research streams on moderators and mediators include various ad characteristics and audience characteristics. The audience’s intentions to donate was the most used outcome variable. Recommendations for continuing theoretical advancement in the field are presented. Managerial implications are also presented. This literature review contributes a knowledge base to guide future charity advertising research.
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    Effects of price insurance programs on supply responses: a case study of corn farmers in Quebec
    (SCIENCEDOMAIN International, 2018) Mosadegh Sedghy, Bahareh; Tamini, Lota D.; Lambert, Rémy
    Aims: This study examines the supply response of corn in the province of Quebec. Study Design: A time series design is implemented. Place and Duration of Study: Our analysis covers the period from 1985 to 2013 and uses the data of corn production in the province of Quebec. Methodology: A generalised autoregressive conditional heteroskedasticity (GARCH) process is used to model output price expectations and its volatility. Results: We found that application of the Farm Income Stabilisation Insurance in Quebec neutralises the adverse effects of price volatilities on corn production and generates a market power for corn producers. The change in the producers' attitude towards risk is other implication of the insurance program. Conclusion: These results imply that implementation of the insurance program in the province of Quebec leads to an increase of corn production and consequently this increase in production can impose more compensation cost (paid by the insurance program) to governments.
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    Ethical reasoning: the impact of ethical dilemma, egoism and belief in just world
    (Universite Sains Malaysia, 2005) Ahmad, Noor H.; Ansari, Mahfooz A.; Aafaqi, Rehana
    Following a 3 [dilemma: coercion and control (CC); conflict of interest (CI); personal integrity (PI)] × 2 (egoism: self; organization) × 2 (belief in just world (BJW): strong; weak) between-subjects factorial design, we hypothesized the main effects of ethical dilemma, egoism, and BJW, and their interaction on ethical reasoning. The first two factors were manipulated by means of six vignettes and the last factor was a subject variable. Experimental participants were 384 managers representing 14 manufacturing organizations. Overall, utilitarian reasoning appeared to be a frequently used type of reasoning in relation to personal integrity dilemma involving self-interest, whereas principled reasoning appeared to be a frequently used reasoning in relation to personal integrity dilemma involving organizational-interest. BJW interacted strongly with the two manipulated factors in predicting ethical reasoning. Implications of the study are discussed, potential caveats are specified and recommendations for future research are provided.
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    Evolution of radio frequency identification (RFID) in agricultural cold chain monitoring: a literature review
    (Canadian Center of Science and Education, 2018) Bahareh, Mosadegh Sedghy
    Radio Frequency Identification (RFID) is a technology providing considerable opportunities to improve quality control for perishable foods. Over the past decade, a significant improvement in RFID application has been observed in cold chain monitoring. The aim of this paper is to, first, demonstrate the role of RFID in improving the monitoring of the agricultural products cold chain. Particular focus is placed on the specifications of RFID and its advantages, which makes its application appealing in food temperature monitoring. Second, this paper aims to provide an overview of RFID developments in cold chain monitoring. For this purpose, we conduct a review of the literature throughout 2004-2018 citing the challenges of this technology’s practical implementation in temperature monitoring of perishables, and provide the solutions presented in the literature for each limitation. This survey would be beneficial for those involved in food distribution, as it offers approaches for overcoming the limitations of RFID, making its application more advantageous.
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    Exploring the impact of generative AI on education: opportunities, challenges, and ethical considerations
    (University of Lethbridge. Teaching Centre, 2024) Shapiro, Sidney
    This paper examines the role of generative Artificial Intelligence (AI) in higher education, highlighting its potential uses, obstacles, and ethical considerations. The paper introduces generative AI technology, its functions, and the importance of quality management in AI models for educational purposes. The article discusses AI's roles in facilitating learning, promoting collaboration, and offering personalized tutoring. It also delves into the effects of AI on teaching, emphasizing personalized teaching methods, student feedback, and challenges faced by educators.
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    Factors influencing auditors' going concern opinion
    (Universite Sains Malaysia, 2009) Haron, Hasnah; Hartadi, Bambang; Ansari, Mahfooz A.; Ismail, Ishak
    The main purpose of our study is to provide evidence the practically consideration of auditor judgement on going concern opinion. By using quasi experimental, we found strong evidence that auditors' judgement is affected by financial indicators, evidence, and disclosure. We have another finding that consensus among auditors' judgement and the interaction effects between the three independent variables is significant.
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    Fairness of human resource management practices, leader-member exchange and organizational commitment
    (Universite Sains Malaysia, 2004) Kee, Daisy M. H.; Ansari, Mahfooz A.; Aafaqi, Rehana
    The purpose of this research was to test the hypothesis that relations between fairness perception of human resource management (HRM) practices and organizational commitment are affected by the quality of leader-member exchange (LMX). Specifically, we predicted the unique (positive) contribution of fairness perception of HRM practices and LMX as well as their interaction to organizational commitment. A sample of 224 managers was drawn from nine diverse multinational, manufacturing companies located in Northern Malaysia. Participation in the research was voluntary. Data were gathered by means of a survey questionnaire that consisted of a series of psychometrically sound scales to assess the employed variables in the study. Hierarchical multiple regression results provided support for the direct impact of fairness perceptions and LMX on each component of commitment. But significant interactions were convincingly evident only in the case of affective commitment. These interactions suggest that the impact of fairness perceptions of HRM practices on affective commitment is not unconditional. Key implications of the survey findings both for theory and practice are discussed, potential limitations are specified, and directions for future research are suggested.
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    Gender differences and volunteering
    (2021) Wymer, Walter
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    How humor and fear in social advertising affect drivers' intention to change behavior? The case analysis
    (Centre of Sociological Research, 2021) Agota, Giedre Raišiene; Wymer, Walter; Dirginciene, Valda
    The article aims to add to knowledge of how to more effectively attain favourable marketing outcomes with respect to social marketing communications. This research sought to determine if the type of appeal had a differential influence on changing audience beliefs, audience behavioural change intentions, and audience word-of-mouth intentions. The social marketing problem in this study was unsafe driving practices, specially speeding and driving while tired or sleepy. Using a sample of 365 survey respondents in a repeated measures design, we examined the influence of appeal type on our outcome variables. We then examined the moderation effects of age and gender on the relationship between appeal type and our outcome variables. We also examined the influence of attitude toward the social marketing ad, the respondent’s unsafe driving history, and the respondent’s attention to the social marketing ad. With respect to the moderation effects of age and gender on the relationship between appeal type and our outcome variables, the results were not significant for audience belief change, but they were significant for audience behaviour change intentions; gender (but not age) was significant for audience WOM intentions. Theresearch contributed to the social marketing communication research by examining the influence of appeal type on important and under-researched outcome variables. Ad execution variables were included, such as the audience’s attention to the ad and their attitudes toward the ad. Finally, the effects of various audience characteristics were included in our model, specially age and gender and; most importantly for social marketers, the degree to which audience members engaged in the targeted antisocial behaviour of the research.
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    HyFlex course design and teaching strategies
    (ecampus Ontario, 2022) Barclay, Angela; Ceccolini, Krista; Clarke, Kathleen; Domonchuk, Nicole; Shapiro, Sidney; Singh, Jupsimar; Young, Mel; Hayman, Jenni
    HyFlex Course Design and Teaching Strategies is intended as an introductory resource for faculty engaging in HyFlex teaching and learning. It includes four modules to help faculty with HyFlex course development and assessment design, lesson planning, content curation/creation, engaging students in multiple modalities, and evaluating the effectiveness of HyFlex courses.
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    HyFlex teaching: steps for a successful experience
    (University of Lethbridge. Teaching Centre, 2024) Shapiro, Sidney
    HyFlex teaching has become increasingly popular in online and hybrid learning. The author explores HyFlex course delivery in this article and provides practical steps for faculty to create an enjoyable teaching and student experience. It includes suggestions on delegating responsibilities, setting clear policies, and working in advance to clarify terms, meanings and deadlines. The author also discusses student participation, instructor expectations, and how to engage students while delivering hybrid and flexible courses. HyFlex courses require ongoing reflections, evaluation, and improvement of the HyFlex teaching and course delivery model.
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    The influence of marketing scholarship's legacy on nonprofit marketing
    (M D P I A G, 2013) Wymer, Walter
    This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historical period in order to more fully inform a perspective on the relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that, although the debate on whether or not marketing is a science was nominally resolved years ago, the origins of marketing scholarships as an applied business discipline remain influential. The effects on this influence is a body of research that is fragmented, conflicted, sometimes invalid, and has produced few general theories indicative of a social science. Recommendations are offered for improving the quality of nonprofit marketing scholarship.
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    The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
    (Springer, 2021) Schlesinger, Walesska; Cervera-Taulet, Amparo
    This study investigates the influence of university brand image, satisfaction, and alumni’s university identification on positive word-of-mouth (WOM) intentions. The model is tested using data collected from a sample of 1000 university alumni, an important and under-researched stakeholder group. A contribution is provided by enhancing our understanding of key under-researched relationships. University brand image was found to be a key driver of alumni positive WOM intentions, due to its direct and indirect influences. The study also identified the mediating roles of alumni’s university identification and satisfaction. The influence of university brand image on alumi WOM is partially accounted for through its influence on alumni satisfaction and alumni’s university identification.
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    Is case teaching right for you?: insights on case teaching for the case novice
    (University of Lethbridge, Teaching Centre, 2016) Basil, Debra
    No abstract provided
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    It's time to stand up to the academic publishing industry: and here's how we can do it
    (Universities Canada, 2018) MacDonald, Adriane; Eva, Nicole
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    Job demand and control interventions: a stakeholder-centered best-evidence synthesis of systematic reviews on workplace disability
    (National Iranian Oil Company (N I O C) Polyclinics, 2015) Williams-Whitt, Kelly; White, M. I.; Wagner, S. L.; Schultz, I. Z.; Koehn, C.; Dionne, C. E.; Koehoorn, M.; Harder, H.; Pasca, R.; Wärje, O.; Hsu, V.; McGuire, L.; Schulz, W.; Kube, D.; Hook, A.; Wright, M. D.
    Background: Physical and psychological job demands in combination with the degree of control a worker has over task completion, play an important role in reducing stress. Occupational stress is an important, modifiable factor affecting work disability. However, the effectiveness of reducing job demands or increasing job control remains unclear, particularly for outcomes of interest to employers, such as absenteeism or productivity. Objective: This systematic review reports on job demand and control interventions that impact absenteeism, productivity and financial outcomes. Methods: A stakeholder-centered best-evidence synthesis was conducted with researcher and stakeholder collaboration throughout. Databases and grey literature were searched for systematic reviews between 2000 and 2012: Medline, EMBASE, the Cochrane Database of Systematic Reviews, DARE, CINAHL, PsycINFO, TRIP, health-evidence.ca, Rehab+, National Rehabilitation Information Center (NARIC), and Institute for Work and Health. Articles were assessed independently by two researchers for inclusion criteria and methodological quality. Differences were resolved through consensus. Results: The search resulted in 3363 unique titles. After review of abstracts, 115 articles were retained for full-text review. 11 articles finally met the inclusion criteria and are summarized in this synthesis. The best level of evidence we found indicates that multimodal job demand reductions for either at-work or off-work workers will reduce disability-related absenteeism. Conclusion: In general, the impacts of interventions that aim to reduce job demands or increase job control can be positive for the organization in terms of reducing absenteeism, increasing productivity and cost-effectiveness. However, more high quality research is needed to further assess the relationships and quantify effect sizes for the interventions and outcomes reviewed in this study.