The antecedents of charity trust and its influence on charity supportive behavior
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Date
2020
Authors
Wymer, Walter
Becker, Annika
Boenigk, Silke
Journal Title
Journal ISSN
Volume Title
Publisher
Wiley
Abstract
This study develops and tests a model that evaluates eight antecedents of charity
trust and its influence on volunteering and donating. Secondary data from a national
Australian survey (N = 1,377) was collected and data was analyzed using partial least
square path analysis. Key findings include identifying individual and organizational
antecedents of charity trust and its influence on charity supportive behavior. Results
show that organizational transparency is a very strong antecedent, followed by the
individual awareness level of an individual towards the organization. We also examined the effect of gender as a moderating influence but did not find a significant
effect. We conclude with managerial implications and areas for future research
Description
Author original manuscript (pre-print)
Keywords
Charity trust , Donation behavior , Trust antecedents , Volunteering
Citation
Wymer, W., Becker, A., & Boenigk, S. (2020). The antecedents of charity trust and its influence on charity supportive behavior. International Journal of Nonprofit and Voluntary Sector Marketing,26, Article e1690. https://doi.org/10.1002/nvsm.1690