Promoting Alcohol Abstinence among Pregnant Women: Potential Social Change Strategies

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dc.contributor.authorDeshpande, Sameer
dc.contributor.authorBasil, Michael D.
dc.contributor.authorBasford, Lynn
dc.contributor.authorThorpe, Karran
dc.contributor.authorPiquette-Tomei, Noƫlla A.
dc.contributor.authorDroessler, Judith
dc.contributor.authorCardwell, Kelly
dc.contributor.authorWilliams, Robert J.
dc.contributor.authorBureau, Alexandre
dc.date.accessioned2007-08-27T21:53:50Z
dc.date.available2007-08-27T21:53:50Z
dc.date.issued2006-11-28
dc.descriptionPermission to archive accepted author manuscripten
dc.description.abstractFetal Alcohol Syndrome Disorder (FASD) is one of the most preventable sources of developmental abnormalities, and has a singular cause-alcohol consumption during pregnancy. Estimates for the costs of treatment of a single case of FASD range often above one million dollars. The primary strategy for prevention currently centers on no alcohol consumption during pregnancy. However, a sizeable number of North American women currently drink during pregnancy. A literature review examined the behavior of maternal alcohol consumption in order to understand the rationale associated with drinking. Generally, it appears that pregnant women differ by their alcohol consumption habits and their reasons to drink. In an attempt to eliminate FASD, we review a number of educational, legal, and community-based programs that have been used to promote abstinence and examine where they have been successful. Unfortunately, social marketing strategies have received less attention. Several potential applications of social marketing directed to drinkingduringpregnancy campaigns are suggested, and possible contributions to the overall effort are explained.en
dc.description.peer-reviewYesen
dc.description.sponsorshipThe authors would like to thank the Alberta Centre for Children, Family and Community Research for their financial support to carry out the state of evidence review of FASD prevention.en
dc.identifier.citationDeshpande, S., Basil, M., Basford, L., Bureau, A., Thorpe, K., Piquette-Tomei, N.,...Bureau, A. (2005). Promoting alcohol abstinence among pregnant women: Potential social change strategies. Health Marketing Quarterly, 23(2), 45-67. https://doi.org/10.1300/J026v23n02_04en
dc.identifier.issn0735-9683
dc.identifier.urihttps://hdl.handle.net/10133/410
dc.language.isoenen
dc.publisherHaworth Press, Inc.en
dc.publisher.facultyManagementen
dc.publisher.facultyEducationen
dc.publisher.facultySchool of Health Sciencesen
dc.publisher.facultyLibraryen
dc.publisher.institutionUniversity of Lethbridgeen
dc.publisher.urlhttps://doi.org/10.1300/J026v23n02_04
dc.subjectFetal Alcohol Syndromeen
dc.titlePromoting Alcohol Abstinence among Pregnant Women: Potential Social Change Strategiesen
dc.typeArticleen
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Williams, Robert
Basil, Michael
Deshpande, Sameer
Droessler, Judy
Piquette-Tomei, Noƫlla