A Systematic review of the effectiveness of benchmarks in social marketing initiatives focused on reduction of disability due to back pain

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Marietta-Vasquez, Janelle
University of Lethbridge. Dhillon School of Business
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Lethbridge, Alta.: University of Lethbridge, Dhillon School of Business
Back pain is a leading cause of disability and stress on the health care system. Back pain injury is costly to employers, leads to absenteeism in the workplace, and disrupts the lives of those suffering from back pain symptoms. Education to stay active despite symptoms is recommended as a key management strategy. Social marketing can be used to promote behavior change by encouraging interventions such as increased physical activity. This could reduce recovery time and prevent further injury. A systematic review of published articles relating to back pain disability reduction interventions was conducted to analyze the effectiveness of these interventions to assess presence of benchmarks using a social marketing framework. Findings revealed that augmented product is necessary, but not a sufficiently effective benchmark to create behavior change. The findings of this study build knowledge of social marketing and allow us to understand how to effectively promote back pain prevention behaviors.
Backache -- Prevention , Backache -- Exercise therapy , Social marketing , Benchmarking (Management) , Behavior modification , Health promotion , back pain , back pain prevention , physical activity interventions , workplace , Dissertations, Academic