Business, Dhillon School of

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    Effects of trade liberalization on aggregate and agricultural sector employment in Nigeria
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022) Adeogun, Adedapo Samuel; University of Lethbridge. Dhillon School of Business; Mosadegh Sedghy, Bahareh; Darku, Alexander B.
    One deleterious problem plaguing most developing countries like Nigeria is unemployment and free trade has been identified as a panacea by many studies. However, proponents of protectionism argue that the agricultural sector should be shielded from international trade competition. Since the agricultural sector is a major employment driver in Nigeria, the objective of this study is to investigate the impact of trade liberalization on aggregate and agricultural sector employment in Nigeria. Using multiple linear regression (MLR) with trade and employment data from 1991 – 2020, the study found that although trade openness increased employment in the agricultural sector, it had no significant effect on total unemployment. Also, the agricultural share of the GDP does not significantly affect aggregate employment. Furthermore, foreign direct investments promote aggregate employment while having a negative impact on the agricultural sector employment. The study recommends that trade openness be promoted to further improve the agricultural sector.
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    FCK, we're sorry: self-construal, interpersonal closeness, and swearwords in brand communications
    (Lethbridge, Alta. : University of Lethbridge. Dhillon School of Business, 2022) Grewal, Gurinder Singh; University of Lethbridge. Dhillon School of Business; Lafreniere, Katherine Carol
    When might brands benefit from using swearwords in their communications material? This research theorizes and finds that the effect of a swearword in an advertisement on consumers’ attitudes towards the brand is moderated by the consumers’ self-construal. When the swearword was present (verses absent), those with an independent self-construal reported stronger interpersonal closeness and resultingly more favorable attitudes towards the brand. In contrast, those with an interdependent self-construal reported weaker interpersonal closeness and less favorable attitudes towards the brand. The study also assessed humour, credibility, and arousal as alternative explanations. The study contributes theoretically to the areas of marketing and psychology. It introduces a new mediator for the swearing effect and extends prior work on the relationship between self-construal and interpersonal closeness. This study also informs marketers by making recommendations for the use of swearwords in their communication material.
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    Leader humility and subordinates’ organizational citizenship behavior: investigating the role of interpersonal justice & moderating mechanism of employee cynicism
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022) Oni, Sakura Afrin; University of Lethbridge. Dhillon School of Business; Perlow, Richard
    This study examined the relationship between leader humility and subordinates’ organizational citizenship behavior (OCB) and hypothesizes that relationship will be mediated by interpersonal justice. This study also attempts to understand the degree to which cynicism moderated the humility-justice relation. Two hundred and forty-five employees completed survey items assessing leader humility, interpersonal justice, cynicism, and demographic information via the Prolific Academic platform in Phase 1. They completed an OCB scale and a social desirability measure two weeks later in Phase 2. Leader humility was positively related to OCB. I found no support for the mediation and moderation hypotheses. One implication for managers is designing interventions to stress the importance of treating subordinates respectfully.
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    Pursuing sustainable energy development via community engagement in cross sector sustainable partnerships: a case study
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022) Aftab, Maham; University of Lethbridge. Dhillon School of Business; Derry, Robbin; Stoermann, Wiebke
    There now exists extensive literature on how community-led cross sector strategic partnerships can make meaningful contributions towards sustainable energy development. However there exist many gaps, identified through a literature review, around community involvement in energy partnerships in North America, Canada and specifically Southern Alberta in available research. Through an intensive case study of a community led sustainable energy project in Southern Alberta, this study aims to address this gap in literature and build theory for actionable policy directives by government and future renewable energy partnership stakeholders in the region.
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    Gender-inclusive registration for youth soccer: a case study
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022) Meaney, Alison Margaret; University of Lethbridge. Dhillon School of Business; Derry, Robbin
    This case study assessed the lived experiences of staff and volunteers following the implementation of a gender-inclusive registration policy at a youth soccer club. Policymakers at other youth soccer clubs, the provincial and national organizations were also interviewed to add to the depth of the landscape regarding policy development and implementation. Results showed that while policy development, including language, is still in its early stages, decision-makers at all levels were open to discussing the topic and their lived experiences. Policies set by these organizations are used as examples by other youth sports to aid in their respective inclusivity policy development.