Business, Dhillon School of

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    Improving non-profit communication by analyzing immigrant settlement experiences through a customer journey lens within the Lethbridge area
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022) Boniol, Kathleen G.; University of Lethbridge. Dhillon School of Business; Basil, Debra
    This interpretive study examined the Lethbridge new immigrant experience through a customer journey lens. The research drew parallels with the customer journey to better understand the settlement process of immigrants in Lethbridge from start to finish. In this research, I intended to use a mixed methods approach, using in-depth interviews to shape a survey. However, due to several factors, a small data set was obtained during the survey, resulting in the study shifting focus on the results obtained during the in-depth interviews and additional interviews to enhance the rich data set. In total, I conducted 17 interviews. These interviews focused on the Latino and Filipino communities within the Lethbridge area. The interviews focused on their newcomer experience in the Lethbridge area, explicitly asking how they obtained resources during their first few years in the Lethbridge area. The interviews resulted in more understanding of the newcomer experience, highlighting barriers such as language and finance. In addition, I learned from the interviews that word-of-mouth communication is efficient when sharing information about available resources. The results of this research lead to marketing implications and a better understanding of communicating with the immigrant population within the Lethbridge area. Throughout this study, I worked closely with our non-profit partner, United Way of Lethbridge and Southwestern Alberta (UWLSWA).
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    Power at the top: an examination of CEO tenure and excess churn
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022-10-07) Ziyatkhanli, Murad; University of Lethbridge. Dhillon School of Business; Tian, Gloria; Baulkaran, Vishaal
    This research primarily examines the relationship between CEO power and CEO tenure in Standard & Poor’s 1500 firms from 1997 to 2018. The panel regression and 2 step-system GMM models suggest that there is a strong positive relationship between CEO power and tenure. Additionally, power has a positive significant moderating effect on the performance–tenure relationship. The results are robust across crisis subsamples. This paper also investigates excess CEO churning. I find that about 1.6% of companies has excess CEO turnover. The logit models indicate that companies with powerful CEOs are less likely to experience excess turnover.
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    Effects of trade liberalization on aggregate and agricultural sector employment in Nigeria
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022) Adeogun, Adedapo Samuel; University of Lethbridge. Dhillon School of Business; Mosadegh Sedghy, Bahareh; Darku, Alexander B.
    One deleterious problem plaguing most developing countries like Nigeria is unemployment and free trade has been identified as a panacea by many studies. However, proponents of protectionism argue that the agricultural sector should be shielded from international trade competition. Since the agricultural sector is a major employment driver in Nigeria, the objective of this study is to investigate the impact of trade liberalization on aggregate and agricultural sector employment in Nigeria. Using multiple linear regression (MLR) with trade and employment data from 1991 – 2020, the study found that although trade openness increased employment in the agricultural sector, it had no significant effect on total unemployment. Also, the agricultural share of the GDP does not significantly affect aggregate employment. Furthermore, foreign direct investments promote aggregate employment while having a negative impact on the agricultural sector employment. The study recommends that trade openness be promoted to further improve the agricultural sector.
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    FCK, we're sorry: self-construal, interpersonal closeness, and swearwords in brand communications
    (Lethbridge, Alta. : University of Lethbridge. Dhillon School of Business, 2022) Grewal, Gurinder Singh; University of Lethbridge. Dhillon School of Business; Lafreniere, Katherine Carol
    When might brands benefit from using swearwords in their communications material? This research theorizes and finds that the effect of a swearword in an advertisement on consumers’ attitudes towards the brand is moderated by the consumers’ self-construal. When the swearword was present (verses absent), those with an independent self-construal reported stronger interpersonal closeness and resultingly more favorable attitudes towards the brand. In contrast, those with an interdependent self-construal reported weaker interpersonal closeness and less favorable attitudes towards the brand. The study also assessed humour, credibility, and arousal as alternative explanations. The study contributes theoretically to the areas of marketing and psychology. It introduces a new mediator for the swearing effect and extends prior work on the relationship between self-construal and interpersonal closeness. This study also informs marketers by making recommendations for the use of swearwords in their communication material.
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    Leader humility and subordinates’ organizational citizenship behavior: investigating the role of interpersonal justice & moderating mechanism of employee cynicism
    (Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business, 2022) Oni, Sakura Afrin; University of Lethbridge. Dhillon School of Business; Perlow, Richard
    This study examined the relationship between leader humility and subordinates’ organizational citizenship behavior (OCB) and hypothesizes that relationship will be mediated by interpersonal justice. This study also attempts to understand the degree to which cynicism moderated the humility-justice relation. Two hundred and forty-five employees completed survey items assessing leader humility, interpersonal justice, cynicism, and demographic information via the Prolific Academic platform in Phase 1. They completed an OCB scale and a social desirability measure two weeks later in Phase 2. Leader humility was positively related to OCB. I found no support for the mediation and moderation hypotheses. One implication for managers is designing interventions to stress the importance of treating subordinates respectfully.