A Systematic review of the effectiveness of benchmarks in social marketing initiatives focused on reduction of disability due to back pain

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dc.contributor.authorMarietta-Vasquez, Janelle
dc.contributor.authorUniversity of Lethbridge. Dhillon School of Business
dc.contributor.supervisorDeshpande, Sameer
dc.date.accessioned2018-09-28T15:49:44Z
dc.date.available2018-09-28T15:49:44Z
dc.date.issued2018
dc.degree.levelMastersen_US
dc.description.abstractBack pain is a leading cause of disability and stress on the health care system. Back pain injury is costly to employers, leads to absenteeism in the workplace, and disrupts the lives of those suffering from back pain symptoms. Education to stay active despite symptoms is recommended as a key management strategy. Social marketing can be used to promote behavior change by encouraging interventions such as increased physical activity. This could reduce recovery time and prevent further injury. A systematic review of published articles relating to back pain disability reduction interventions was conducted to analyze the effectiveness of these interventions to assess presence of benchmarks using a social marketing framework. Findings revealed that augmented product is necessary, but not a sufficiently effective benchmark to create behavior change. The findings of this study build knowledge of social marketing and allow us to understand how to effectively promote back pain prevention behaviors.en_US
dc.embargoNoen_US
dc.identifier.urihttps://hdl.handle.net/10133/5211
dc.language.isoen_CAen_US
dc.proquest.subject0338en_US
dc.proquest.subject0573en_US
dc.proquest.subject0382en_US
dc.proquestyesYesen_US
dc.publisherLethbridge, Alta.: University of Lethbridge, Dhillon School of Business
dc.publisher.facultyDhillon School of Businessen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Dhillon School of Business)
dc.subjectBackache -- Prevention
dc.subjectBackache -- Exercise therapy
dc.subjectSocial marketing
dc.subjectBenchmarking (Management)
dc.subjectBehavior modification
dc.subjectHealth promotion
dc.subjectback pain
dc.subjectback pain prevention
dc.subjectphysical activity interventions
dc.subjectworkplace
dc.subjectDissertations, Academic
dc.titleA Systematic review of the effectiveness of benchmarks in social marketing initiatives focused on reduction of disability due to back painen_US
dc.typeThesisen_US
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