Near or far : psychological distance construal and its role in ethical
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Date
2013
Authors
Wiebe, Jeff
University of Lethbridge. Faculty of Management
Journal Title
Journal ISSN
Volume Title
Publisher
Lethbridge, Alta. :|bUniversity of Lethbridge, Faculty of Management,|cc2013
Abstract
A focus group and experiment were conducted to test the effects of psychological distance on participant affect, intentions, and behaviours in the realm of ethical consumption. Construal Level Theory (Liberman and Trope, 1998) posits that psychologically-near concepts are viewed differently than their psychologically-far counterparts, and this framework was used to guide the development of predictions relating to four dimensions of distance: temporal, spatial, social, and hypothetical. The study revealed that participants exhibit significantly higher levels of affect and intention when presented stimuli involve psychologically near impacts rather than psychologically-far impacts. This finding did not carry over into actual behaviour, however. Subject disposition toward psychological distance was measured but was found to not impact affect, intentions, or behaviour. Perceived Consumer Effectiveness (Kinnear, Taylor, & Ahmed, 1974) was found to be an important predictor of behaviour.
Description
viii, 103 leaves ; 29 cm
Keywords
Consumption (Economics) -- Moral and ethical aspects , Consumption (Economics) -- Social aspects , Consumer behavior -- Moral and ethical aspects , Consumers' preferences , Consumers -- Attitudes , Dissertations, Academic