Near or far : psychological distance construal and its role in ethical

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dc.contributor.authorWiebe, Jeff
dc.contributor.authorUniversity of Lethbridge. Faculty of Management
dc.contributor.supervisorBasil, Debra
dc.contributor.supervisorRunté, Mary
dc.date.accessioned2014-05-29T19:53:49Z
dc.date.available2014-05-29T19:53:49Z
dc.date.issued2013
dc.degree.levelMastersen_US
dc.degree.levelMasters
dc.descriptionviii, 103 leaves ; 29 cmen_US
dc.description.abstractA focus group and experiment were conducted to test the effects of psychological distance on participant affect, intentions, and behaviours in the realm of ethical consumption. Construal Level Theory (Liberman and Trope, 1998) posits that psychologically-near concepts are viewed differently than their psychologically-far counterparts, and this framework was used to guide the development of predictions relating to four dimensions of distance: temporal, spatial, social, and hypothetical. The study revealed that participants exhibit significantly higher levels of affect and intention when presented stimuli involve psychologically near impacts rather than psychologically-far impacts. This finding did not carry over into actual behaviour, however. Subject disposition toward psychological distance was measured but was found to not impact affect, intentions, or behaviour. Perceived Consumer Effectiveness (Kinnear, Taylor, & Ahmed, 1974) was found to be an important predictor of behaviour.en_US
dc.identifier.urihttps://hdl.handle.net/10133/3431
dc.language.isoen_CAen_US
dc.proquestyesNoen_US
dc.publisherLethbridge, Alta. :|bUniversity of Lethbridge, Faculty of Management,|cc2013en_US
dc.publisher.facultyManagementen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Management)en_US
dc.subjectConsumption (Economics) -- Moral and ethical aspectsen_US
dc.subjectConsumption (Economics) -- Social aspectsen_US
dc.subjectConsumer behavior -- Moral and ethical aspectsen_US
dc.subjectConsumers' preferencesen_US
dc.subjectConsumers -- Attitudesen_US
dc.subjectDissertations, Academicen_US
dc.titleNear or far : psychological distance construal and its role in ethicalen_US
dc.typeThesisen_US
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