Factors influencing alumni connection and commitment

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Hummel, Ruth
University of Lethbridge. Faculty of Arts and Science
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Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, c2010
The purpose of this exploratory, mixed method study was to examine factors in students‟ university experiences that affected their future alumni engagement with their university. A web-based survey instrument was administered to 1,139 University of Lethbridge bachelor‟s degree holders who graduated during the University‟s first 40 years (1967 to 2007). Results indicate that the foundation for alumni engagement is set early in the student experience and is particularly affected by the nature of the relationships the student has with the institution. Alumni who were engaged as students were more likely to become engaged alumni through volunteer or donor activity. The higher alumni rated their satisfaction with factors present in their student experience and alumni relationship, the higher the likelihood that they stayed connected with and demonstrated their commitment to their alma mater. Recommendations for further research and for designing student and alumni engagement strategies are provided.
xiv, 195 leaves ; 29 cm
Universities and colleges -- Alumni and alumnae -- Alberta -- Lethbridge , Universities and colleges -- Alumni and alumnae -- Alberta -- Lethbridge -- Societies, etc. , Universities and colleges -- Alumni and alumnae -- Public relations -- Alberta -- Lethbridge , Voluntarism , Educational fund raising , Dissertations, Academic