Factors influencing alumni connection and commitment

Simple item page
dc.contributor.authorHummel, Ruth
dc.contributor.authorUniversity of Lethbridge. Faculty of Arts and Science
dc.contributor.supervisorMagnusson, Kris C.
dc.date.accessioned2011-07-18T20:58:41Z
dc.date.available2011-07-18T20:58:41Z
dc.date.issued2010
dc.degree.levelMasters
dc.descriptionxiv, 195 leaves ; 29 cmen_US
dc.description.abstractThe purpose of this exploratory, mixed method study was to examine factors in students‟ university experiences that affected their future alumni engagement with their university. A web-based survey instrument was administered to 1,139 University of Lethbridge bachelor‟s degree holders who graduated during the University‟s first 40 years (1967 to 2007). Results indicate that the foundation for alumni engagement is set early in the student experience and is particularly affected by the nature of the relationships the student has with the institution. Alumni who were engaged as students were more likely to become engaged alumni through volunteer or donor activity. The higher alumni rated their satisfaction with factors present in their student experience and alumni relationship, the higher the likelihood that they stayed connected with and demonstrated their commitment to their alma mater. Recommendations for further research and for designing student and alumni engagement strategies are provided.en_US
dc.identifier.urihttps://hdl.handle.net/10133/2480
dc.language.isoen_USen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, c2010en_US
dc.publisher.facultyArts and Scienceen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Arts and Science)en_US
dc.subjectUniversities and colleges -- Alumni and alumnae -- Alberta -- Lethbridgeen_US
dc.subjectUniversities and colleges -- Alumni and alumnae -- Alberta -- Lethbridge -- Societies, etc.en_US
dc.subjectUniversities and colleges -- Alumni and alumnae -- Public relations -- Alberta -- Lethbridgeen_US
dc.subjectVoluntarismen_US
dc.subjectEducational fund raisingen_US
dc.subjectDissertations, Academic
dc.titleFactors influencing alumni connection and commitmenten_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
HUMMEL_RUTH_MA_2010.pdf
Size:
935.94 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.63 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Arts and Science, Faculty of
University of Lethbridge Theses