Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel

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dc.contributor.authorHanel, Vanessa K.
dc.contributor.authorUniversity of Lethbridge. Faculty of Management
dc.contributor.supervisorBasil, Debra
dc.date.accessioned2012-02-02T22:42:05Z
dc.date.available2012-02-02T22:42:05Z
dc.date.issued2010
dc.degree.levelMasters
dc.descriptionviii, 102 leaves ; 29 cmen_US
dc.description.abstractConsumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour.en_US
dc.identifier.urihttps://hdl.handle.net/10133/2598
dc.language.isoen_USen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010en_US
dc.publisher.facultyManagementen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Management)en_US
dc.subjectConsumer behavioren_US
dc.subjectConsumer behavior -- Moral and ethical aspectsen_US
dc.subjectConsumer behavior -- Social aspectsen_US
dc.subjectConsumers' preferencesen_US
dc.subjectConsumers -- Attitudesen_US
dc.subjectDissertations, Academicen_US
dc.titleSocially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanelen_US
dc.typeThesisen_US
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