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Browsing Business/Management by Author "Alves, Helena Maria Baptista"
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- ItemA review of scale development practices in nonprofit management and marketing(Centre of Sociological Research, 2012) Wymer, Walter; Alves, Helena Maria BaptistaWe describe a set of recommended practices for scale development research in nonprofit management and marketing. General process issues are described followed by recommendations for EFA and CFA components of scaling research. Implications for researchers, journal editors and reviewers are discussed.