Encouraging live theatre attendance: innovating with the application of emerging technologies to attract contemporary audiences

Abstract

A Seussified Christmas Carol was presented in Fall 2023 at the University of Lethbridge's theatre, directed by Ryan Reese. I designed this project, taking on the responsibilities of set design and the design and animation of the projection images. The goal was to incorporate emerging technologies into live theatre to innovate and enhance the audience experience, to reach a wider audience. This production utilized Deepfake technology, a holographic projector, and projection screens to feature virtual images of deceased and living famous actors who interacted.