The impact of country image on MNE's perceived CSR legitimacy and perceived CSR credibility

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dc.contributor.authorDarda, Abrar Bin
dc.contributor.authorUniversity of Lethbridge. Dhillon School of Business
dc.contributor.supervisorEscobar, Luis
dc.date.accessioned2022-05-06T20:02:08Z
dc.date.available2022-05-06T20:02:08Z
dc.date.issued2022
dc.degree.levelMastersen_US
dc.description.abstractAlthough, there is significant research on Country of Origin (COO) or Country Image (CI) at the product level, little research exists on the firm level. Similarly, there is a significant deficit in analyzing the relationship of CI/COO on firm level concepts. I examined the impact of CI on the Multinational Enterprise’s (MNE) perceived CSR legitimacy and perceived CSR credibility. I also looked at the impact of the individual’s CSR ideology on the aforementioned relationships. Using a single factor group design experiment, I collected data through two online surveys from 700 participants. Using analysis of variance, I found that CI has a strong positive impact on MNE’s perceived CSR legitimacy and perceived CSR credibility. This was also validated by OLS regression analysis. The moderating effect of individuals’ CSR ideology was not statistically significant. Although, the conditional effect graph showcases that a weak moderating impact does exist as hypothesized.en_US
dc.identifier.urihttps://hdl.handle.net/10133/6169
dc.language.isoen_CAen_US
dc.proquest.subject0454en_US
dc.proquest.subject0505
dc.proquest.subject0338
dc.proquestyesYesen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Dhillon School of Business
dc.publisher.facultyDhillon School of Businessen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Dhillon School of Business)
dc.subjectcountry of originen_US
dc.subjectcountry image
dc.subjectMNEs
dc.subjectEMNEs
dc.subjectlegitimacy
dc.subjectcredibility
dc.subjectCSR profile
dc.subjectCSR ideology
dc.subjectexperiment
dc.subjectonline survey
dc.subject.lcshInternational business enterprises
dc.subject.lcshInternational business enterprises--Public opinion
dc.subject.lcshInternational business enterprises--Management
dc.subject.lcshSocial responsibility of business
dc.subject.lcshSocial responsibility of business--Public opinion
dc.subject.lcshCorporate image--Public opinion
dc.subject.lcshInternational relations--Public opinion
dc.subject.lcshNational characteristics--Public opinion
dc.subject.lcshDissertations, Academic
dc.titleThe impact of country image on MNE's perceived CSR legitimacy and perceived CSR credibilityen_US
dc.typeThesisen_US
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