Impact of the marketing mix on self-efficacy and smoking cessation : a meta-analysis

Simple item page
dc.contributor.authorNaeem, Fahid
dc.contributor.authorUniversity of Lethbridge. Faculty of Management
dc.contributor.supervisorDeshpande, Sameer
dc.date.accessioned2015-11-30T20:17:09Z
dc.date.available2015-11-30T20:17:09Z
dc.date.issued2015
dc.degree.levelMastersen_US
dc.description.abstractTobacco consumption, responsible for six million deaths each year, is a large concern for social marketers. Social cognitive theory suggests that self-efficacy is a key predictor of smoking behavioural change. According to this theory, enhancement of self-efficacy is an effective method for smoking cessation. Yet not much work has been done by social marketers to understand how different social marketing tools such as marketing mix affect self-efficacy and smoking behaviour. This research has systematically gathered and meta-analyzed intervention studies by finding elements of marketing in them and their effect on self-efficacy and smoking cessation. This study also looks at the relationship between self-efficacy enhancement and smoking cessation. By studying the nature of relationships between marketing mix and self-efficacy, self-efficacy and smoking cessation, and marketing mix and smoking cessation, we inspect the mediating influence of self-efficacy on the 4P’s (product, price, place and promotion) of marketing mix and smoking cessation.en_US
dc.identifier.urihttps://hdl.handle.net/10133/3815
dc.language.isoen_CAen_US
dc.proquest.subject0338en_US
dc.proquestyesYesen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Management
dc.publisher.facultyManagementen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Management)
dc.subjectself-efficacyen_US
dc.subjectsocial marketingen_US
dc.subjectsmoking cessation
dc.titleImpact of the marketing mix on self-efficacy and smoking cessation : a meta-analysisen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
NAEEM_FAHID_MSC_v2_2015.pdf
Size:
608.23 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Business, Dhillon School of
University of Lethbridge Theses