Exploring an experiential marketing phenomenon : the dining experience

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dc.contributor.authorAzizi, Taha
dc.contributor.supervisorBasil, Michael D.
dc.date.accessioned2013-01-15T19:12:58Z
dc.date.available2013-01-15T19:12:58Z
dc.date.issued2011
dc.degree.levelMasters
dc.descriptionviii, 127 leaves ; 29 cmen_US
dc.description.abstractThis research focuses on dining experience as an example of experience marketing. In this study, the qualitative research method has been used to derive particular concepts involved in the dining experience from the bodies of reviews. Similarly, quantitative content analysis method has been used to provide rich and valuable information about the concepts explored from the qualitative data. Inferential statistics has been used in the study to test hypotheses about the relationships between elements in the dining experience context. The results indicate that food quality is the most important predictor of the dining satisfaction while service quality may not be an effective factor to create satisfaction. Moreover, social needs in dining experience are more evident in dinners than in lunches. The results of the study reveal the effectiveness and applicability of the online review analysis in bringing new insights from dining experience to contribute to the field of experience economy.en_US
dc.identifier.urihttps://hdl.handle.net/10133/3233
dc.language.isoen_USen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011en_US
dc.publisher.facultyManagementen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Management)en_US
dc.subjectConsumer behavioren_US
dc.subjectConsumers' preferencesen_US
dc.subjectConsumer satisfactionen_US
dc.subjectDinners and diningen_US
dc.subjectRestaurants -- Marketingen_US
dc.titleExploring an experiential marketing phenomenon : the dining experienceen_US
dc.typeThesisen_US
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