She's a Beast: A Critical Analysis of the “Ideal” Woman CrossFitter in Fittest on Earth and Road to the Games

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Neufeld, Sarah
University of Lethbridge. Faculty of Arts and Science
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Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology and Physical Education
This thesis implements a discourse analysis of the Fittest on Earth documentaries, in conjunction with the mini-series the Road to the Games, with the purpose of analyzing dominant narratives and themes surrounding the female CrossFit athletes. I propose that these documentaries deploy discursive narratives that produce an “ideal” body through self-discipline and controlled consumption and that in order for an individual to be an “ideal” athlete, and therefor healthy citizen, they must be willing to suffer and consume CrossFit. The (white) women of CrossFit are depicted as having the capacity to “outperform” the men, however, this “progressive” image of female athletes is suspect as CrossFit and Reebok actively exploit this image for capital gain. The “ideal” female CrossFitter is shown to be a body that subscribes to “healthist” ideals and the women of CrossFit are idealized in limited capacities, as the “ideal” CrossFitter is a white heterosexual woman.
CrossFit Games , CrossFit, Inc , Documentary films , Physical fitness for women , Women on television