Sustainability identity management: a case study of Curitiba

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dc.contributor.authorSilva, Andre L.
dc.contributor.authorUniversity of Lethbridge. Dhillon School of Business
dc.contributor.supervisorDerry, Robbin
dc.date.accessioned2019-06-05T16:54:31Z
dc.date.available2019-06-05T16:54:31Z
dc.date.issued2018
dc.degree.levelMastersen_US
dc.description.abstractThis study is an in-depth case analysis of Curitiba, Brazil, that describes the city’s efforts in maintaining an identity centered around sustainability on social media. I use Multimodal Discourse Analysis to gather and interpret data from the city’s Facebook fanpage for 30 days. As a theoretical framework I utilized Social Identity Theory and concepts derived from Place Identity. The data showed that the city’s novel and deliberate communication strategy is successful in engaging with users and maintains the idea of the “Sustainable City” in 4 ways: Creation of a cohesive ingroup; alignment between resident expectation and image being portrayed on social media; creation of an open forum and encouragement of participation; and indication of desired behaviours. In addition, this study identified and addressed current gaps in the literature such as the importance of modern typologies for governmental communication strategies and the necessity of qualitative analysis in studying social media engagement.en_US
dc.embargoNoen_US
dc.identifier.urihttps://hdl.handle.net/10133/5388
dc.language.isoen_CAen_US
dc.proquest.subject0708
dc.proquest.subject0640
dc.proquestyesYesen_US
dc.publisherLethbridge, Alta. : University of Lethbridge. Dhillon School of Business.
dc.publisher.facultyDhillon School of Businessen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Dhillon School of Business)
dc.subjectcitizen engagement
dc.subjectdeliberate communication strategies
dc.subjectgovernment communication
dc.subjectsocial media
dc.subjectsustainability
dc.subjectuser engagement
dc.subject.lcshCuritiba (Brazil) -- Case studies
dc.subject.lcshSocial media -- Brazil -- Curitiba -- Case studies
dc.subject.lcshSustainability -- Brazil -- Curitiba -- Case studies
dc.subject.lcshSustainable development reporting -- Brazil -- Curitiba -- Case studies
dc.subject.lcshLocal mass media -- Brazil -- Curitiba -- Case studies
dc.subject.lcshIdentity (Philosophical concept)
dc.subject.lcshFacebook (Electronic resource) -- Social aspects -- Brazil -- Curitiba -- Case studies
dc.subject.lcshMunicipal government -- Public relations -- Brazil -- Curitiba -- Case studies
dc.subject.lcshSustainable development -- Brazil -- Curitiba -- Case studies
dc.subject.lcshCommunication in public administration -- Brazil -- Curitiba -- Case studies
dc.subject.lcshCity promotion -- Brazil -- Curitiba -- Case studies
dc.subject.lcshDissertations, Academic
dc.titleSustainability identity management: a case study of Curitibaen_US
dc.typeThesisen_US
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