Store-within-a-store consumer perceptions

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dc.contributor.authorBanerjee, Abhijit
dc.contributor.authorUniversity of Lethbridge. Faculty of Management
dc.contributor.supervisorDrollinger, Tanya
dc.date.accessioned2016-04-12T21:38:47Z
dc.date.available2016-04-12T21:38:47Z
dc.date.issued2016
dc.degree.levelMastersen_US
dc.description.abstractNumerous studies in the past have shown how the store image gets created for a retail store and the various factors that influence the purchase intentions of the customers in the retail environment. Different aspects of a retail store have been studied in details like store atmosphere, customer service, in-store music, merchandise quality, location of the store and so on. However, the presence of another smaller store inside the premises of a larger retailer has rarely been looked into. It is proposed in this study that the presence of another retailer inside the premises of a larger retailer should have significant effects on the overall store image, service quality perception and attitudes toward the association of the larger retailer. Furthermore, the store image, service quality perceptions and attitude toward the association of the smaller partner in conjunction with the larger retailer is also expected to be affected.en_US
dc.embargoNoen_US
dc.identifier.urihttps://hdl.handle.net/10133/4465
dc.language.isoen_CAen_US
dc.proquest.subject310en_US
dc.proquest.subject454en_US
dc.proquest.subject338en_US
dc.proquestyesYesen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Management.
dc.publisher.facultyManagementen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Management)
dc.subjectretailen_US
dc.subjectbalance theoryen_US
dc.subjectstore-within-a-storeen_US
dc.subjectstore imageen_US
dc.subjectservice qualityen_US
dc.titleStore-within-a-store consumer perceptionsen_US
dc.typeThesisen_US
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