What voters want, what campaigns provide : examining Internet based campaigns in Canadian federal elections

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dc.contributor.authorFarries, Greg
dc.contributor.authorUniversity of Lethbridge. Faculty of Arts and Science
dc.contributor.supervisorMcCormick, Peter
dc.date.accessioned2007-05-13T20:30:56Z
dc.date.available2007-05-13T20:30:56Z
dc.date.issued2005
dc.degree.levelMasters
dc.descriptionvi, 130 leaves ; 29 cm.en
dc.description.abstractThis paper examines differences between what voters want from a campaign website and what political parties are actually providing on their campaign websites. A series of focus groups were conducted and the results of those discussions provided insight into what potential voters wanted from a campaign website. Analysis of the Conservative, Liberal, Bloc Quebecois, Green and New Democratic Party campaign websites was then conducted, and the results provided a glimpse at what the political parties were providing during the 2004 federal election campaign. The results of this research show that is a significance imbalance between what the political parties in Canada were providing and what the focus groups mentioned they wanted from a campaign website. The participants wanted more engaging and mobilizing features, while the campaign websites used during the 2004 election lacked these types of features.en
dc.identifier.urihttps://hdl.handle.net/10133/250
dc.language.isoen_USen
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2005en
dc.publisher.departmentDepartment of Political Science
dc.publisher.facultyArts and Science
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Arts and Science)en
dc.subjectPolitical campaigns -- Canada -- Technological innovationsen
dc.subjectElections -- Technological innovations -- Canadaen
dc.subjectElections -- Canadaen
dc.subjectDissertations, Academicen
dc.titleWhat voters want, what campaigns provide : examining Internet based campaigns in Canadian federal electionsen
dc.typeThesisen
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