What voters want, what campaigns provide : examining Internet based campaigns in Canadian federal elections

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Farries, Greg
University of Lethbridge. Faculty of Arts and Science
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Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2005
This paper examines differences between what voters want from a campaign website and what political parties are actually providing on their campaign websites. A series of focus groups were conducted and the results of those discussions provided insight into what potential voters wanted from a campaign website. Analysis of the Conservative, Liberal, Bloc Quebecois, Green and New Democratic Party campaign websites was then conducted, and the results provided a glimpse at what the political parties were providing during the 2004 federal election campaign. The results of this research show that is a significance imbalance between what the political parties in Canada were providing and what the focus groups mentioned they wanted from a campaign website. The participants wanted more engaging and mobilizing features, while the campaign websites used during the 2004 election lacked these types of features.
vi, 130 leaves ; 29 cm.
Political campaigns -- Canada -- Technological innovations , Elections -- Technological innovations -- Canada , Elections -- Canada , Dissertations, Academic