Framing the feminist protests in Mexico: an analysis of the polarized discursive dynamics and gender power relations on social media

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Date
2024
Authors
Tejeda Torres, Arturo
University of Lethbridge. Faculty of Arts and Science
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Publisher
Lethbridge, Alta. : University of Lethbridge, Dept. of Sociology
Abstract
This portfolio-style thesis presents central components in the development and consolidation of my doctoral research project. Through four different pieces—a teaching dossier, two academic articles, and an Op-Ed— this portfolio aims to contribute to contemporary debates in the fields of social theory, poststructuralist studies and digital communication by engaging with themes around polarization, discourse, ideology and power dynamics in the context of social media. The research presented in this portfolio examines the polarized discursive dynamics surrounding the feminist protests in Mexico on March 8th and 9th, 2020, which emerged in response to increasing femicides in the country. Through an analysis of social media interactions, it explores how dominant narratives—those aligned with the Mexican government's "Fourth Transformation" and its conservative opposition—shape public discourse and reproduce gender-based power relations. This portfolio format intends to bridge theoretical insights and analyses on a concrete scenario while facilitating communication with both academic and non-academic audiences, demonstrating the broader relevance and applicability of the research.
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Keywords
Polarization , Discourse , Ideology , Gender , Power dynamics , Social media
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