Show simple item record Wymer, Walter 2021-06-30T15:16:28Z 2021-06-30T15:16:28Z 2021
dc.identifier.citation Wymer, W. (2021). Addressing complex social problems with a multi-environmental stakeholder coalition. International Review on Public and Nonprofit Marketing, en_US
dc.description Accepted author manuscript. Embargo in effect until Feb. 16, 2022 en_US
dc.description.abstract Individuals exist within an environmental context that strongly influences their overall health and welfare. Environmental context refers to the context in which a person lives, works, and socializes. This paper presents a social marketing strategic planning model which begins by analyzing the micro, meso, and macro environments to identify causes or influences of a target social issue or problem. Contributors to the social problem are prioritized with respect to the degree to which they exert influence or causality. Next, stakeholders (those who have some interest in the social problem) are identified. Stakeholder perceptions and values are examined in order to develop an effective coalition of stakeholders who can work collaboratively at the various environmental levels to ameliorate the target social problem. As social marketing has evolved in order to develop more effective solutions to complex social problems, integrating a systems approach is useful to understand the dynamics influencing the social problem. Individuals are not targeted myopically but placed into an environmental context to understand and respond to influences on unhealthy behaviors and living conditions. Engaging a coalition of stakeholders who are motivated to alleviate the causes of the social problem must be skillfully managed by social marketers but offers promise in addressing complex social problems. en_US
dc.language.iso en_US en_US
dc.publisher Springer en_US
dc.subject Systems en_US
dc.subject Upstream en_US
dc.subject Downstream en_US
dc.subject Macro-social marketing en_US
dc.subject Stakeholders
dc.subject Multi-environmental
dc.subject.lcsh Social marketing
dc.subject.lcsh Social problems
dc.title Addressing complex social problems with a multi-environmental stakeholder coalition en_US
dc.type Preprint en_US
dc.publisher.faculty Dhillon School of Business en_US
dc.description.peer-review Yes en_US
dc.publisher.institution University of Lethbridge en_US
dc.publisher.url en_US

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