Addressing complex social problems with a multi-environmental stakeholder coalition

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dc.contributor.authorWymer, Walter
dc.date.accessioned2021-06-30T15:16:28Z
dc.date.available2021-06-30T15:16:28Z
dc.date.issued2021
dc.descriptionAccepted author manuscript.en_US
dc.description.abstractIndividuals exist within an environmental context that strongly influences their overall health and welfare. Environmental context refers to the context in which a person lives, works, and socializes. This paper presents a social marketing strategic planning model which begins by analyzing the micro, meso, and macro environments to identify causes or influences of a target social issue or problem. Contributors to the social problem are prioritized with respect to the degree to which they exert influence or causality. Next, stakeholders (those who have some interest in the social problem) are identified. Stakeholder perceptions and values are examined in order to develop an effective coalition of stakeholders who can work collaboratively at the various environmental levels to ameliorate the target social problem. As social marketing has evolved in order to develop more effective solutions to complex social problems, integrating a systems approach is useful to understand the dynamics influencing the social problem. Individuals are not targeted myopically but placed into an environmental context to understand and respond to influences on unhealthy behaviors and living conditions. Engaging a coalition of stakeholders who are motivated to alleviate the causes of the social problem must be skillfully managed by social marketers but offers promise in addressing complex social problems.en_US
dc.description.peer-reviewYesen_US
dc.identifier.citationWymer, W. (2021). Addressing complex social problems with a multi-environmental stakeholder coalition. International Review on Public and Nonprofit Marketing, 18, 403-418. https://doi.org/10.1007/s12208-021-00279-2en_US
dc.identifier.urihttps://hdl.handle.net/10133/5931
dc.language.isoen_USen_US
dc.publisherSpringeren_US
dc.publisher.facultyDhillon School of Businessen_US
dc.publisher.institutionUniversity of Lethbridgeen_US
dc.publisher.urlhttps://doi.org/10.1007/s12208-021-00279-2en_US
dc.subjectSystemsen_US
dc.subjectUpstreamen_US
dc.subjectDownstreamen_US
dc.subjectMacro-social marketingen_US
dc.subjectStakeholders
dc.subjectMulti-environmental
dc.subject.lcshSocial marketing
dc.subject.lcshSocial problems
dc.titleAddressing complex social problems with a multi-environmental stakeholder coalitionen_US
dc.typePreprinten_US
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