Relation, exploitation, or function? Developing a measurement scale and assessing perceptions of non-profit/business partnerships

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dc.contributor.authorBasil, Debra
dc.contributor.authorRunté, Mary
dc.contributor.authorWerle, Carolina O. C.
dc.contributor.authorChernishenko, Jennifer
dc.date.accessioned2025-10-07T18:19:54Z
dc.date.available2025-10-07T18:19:54Z
dc.date.issued2025
dc.descriptionOpen access article. Creative Commons Attribution-NonCommercial 4.0 International license (CC BY-NC 4.0) applies
dc.description.abstractThis research examines non-profit organizations’ (NPOs) attitudes and intentions for engaging in business partnerships for their first time. A randomly selected, nationally representative survey of NPOs in the United States (N = 533), Canada (N = 399), and France (N = 139) was conducted online. Scales were created to assess NPO perceptions along three dimensions: relational, avoiding exploitation, and functional. Scales created herein are shown to be a valid means of assessing partnership perceptions, and the research results replicated across these three developed countries. Results demonstrate that NPOs considering business partnerships for the first time are primarily seeking concrete, functional benefits. They approach business partnerships with optimism, expecting positive relationships with little fear of exploitation. This suggests an inclination to participate. It also suggests potential vulnerability at the hands of a stronger business partner.
dc.description.peer-reviewYes
dc.identifier.citationBasil, D. Z., Runté, M., Werle, C. O. C., & Chernishenko, J. (2025). Relation, exploitation, or function? Developing a measurement scale and assessing perceptions of non-profit/business partnerships. Nonprofit and Voluntary Sector Quarterly. Advance online publication. https://doi.org/10.1177/08997640251348653
dc.identifier.urihttps://hdl.handle.net/10133/7158
dc.language.isoen
dc.publisherSage
dc.publisher.facultyDhillon School of Business
dc.publisher.institutionUniversity of Lethbridge
dc.publisher.institutionGrenoble Ecole de Management
dc.publisher.institutionUniversity of Kent
dc.publisher.urlhttps://doi.org/10.1177/08997640251348653
dc.subjectBusiness partnership
dc.subjectCause-related marketing
dc.subjectNon-profit organizations (NPOs)
dc.subjectInterorganizational relationships (IOR)
dc.subjectScale development
dc.titleRelation, exploitation, or function? Developing a measurement scale and assessing perceptions of non-profit/business partnerships
dc.typeArticle
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