Marketing audit, Brooks School District #2092, Brooks, Alberta

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dc.contributor.authorJoseph, Clive R. P.
dc.contributor.authorUniversity of Lethbridge. Faculty of Education
dc.contributor.supervisorFalkenberg, Eugene
dc.date.accessioned2015-07-21T20:30:20Z
dc.date.available2015-07-21T20:30:20Z
dc.date.issued1993
dc.degree.levelMastersen_US
dc.description31, i leaves, 45, [32] p. : ill. ; 29 cmen_US
dc.description.abstractThis paper will attempt to analyze the Brooks School District with reference to its marketing efforts in promoting the district in the eyes of its stakeholders. I used the text, “Principles of Marketing”, to assist in evaluating the system of which I am a school-based administrator. I divided the paper under five main headings: I. Macroenvironment II. Task Environment III. Mission Statements IV. Marketing Organizational and Information Systems V. Recommendations I gathered much of the information through discussion with four central office personnel, six school-based administrators, six teachers, and first-hand knowledge of the system. I have been employed by the district since 1976. My experience with the system has been a positive one, as my remaining with one organization for eighteen years would indicate. I interviewed four central office, school-based administrators and teachers to get their views on aspects of the school system’s marketing and/or public relations efforts. The information is integrated into the final document, which should assist the Brooks School District with a positive educational direction. The three articles in the appendices were not written by the author of this paper and are included for the reader’s information only.en_US
dc.identifier.urihttps://hdl.handle.net/10133/3716
dc.language.isoen_CAen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Education, 1993en_US
dc.publisher.facultyEducationen_US
dc.relation.ispartofseriesProject (University of Lethbridge. Faculty of Education)en_US
dc.subjectEducation -- Alberta -- Brooks -- Marketingen_US
dc.subjectSchool management and organization -- Alberta -- Brooksen_US
dc.subjectVideo recordingsen_US
dc.subjectEducational planning -- Alberta -- Brooksen_US
dc.subjectBrooks School District No. 2092en_US
dc.titleMarketing audit, Brooks School District #2092, Brooks, Albertaen_US
dc.typeProjecten_US
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