Marketing audit, Brooks School District #2092, Brooks, Alberta
dc.contributor.author | Joseph, Clive R. P. | |
dc.contributor.author | University of Lethbridge. Faculty of Education | |
dc.contributor.supervisor | Falkenberg, Eugene | |
dc.date.accessioned | 2015-07-21T20:30:20Z | |
dc.date.available | 2015-07-21T20:30:20Z | |
dc.date.issued | 1993 | |
dc.degree.level | Masters | en_US |
dc.description | 31, i leaves, 45, [32] p. : ill. ; 29 cm | en_US |
dc.description.abstract | This paper will attempt to analyze the Brooks School District with reference to its marketing efforts in promoting the district in the eyes of its stakeholders. I used the text, “Principles of Marketing”, to assist in evaluating the system of which I am a school-based administrator. I divided the paper under five main headings: I. Macroenvironment II. Task Environment III. Mission Statements IV. Marketing Organizational and Information Systems V. Recommendations I gathered much of the information through discussion with four central office personnel, six school-based administrators, six teachers, and first-hand knowledge of the system. I have been employed by the district since 1976. My experience with the system has been a positive one, as my remaining with one organization for eighteen years would indicate. I interviewed four central office, school-based administrators and teachers to get their views on aspects of the school system’s marketing and/or public relations efforts. The information is integrated into the final document, which should assist the Brooks School District with a positive educational direction. The three articles in the appendices were not written by the author of this paper and are included for the reader’s information only. | en_US |
dc.identifier.uri | https://hdl.handle.net/10133/3716 | |
dc.language.iso | en_CA | en_US |
dc.publisher | Lethbridge, Alta. : University of Lethbridge, Faculty of Education, 1993 | en_US |
dc.publisher.faculty | Education | en_US |
dc.relation.ispartofseries | Project (University of Lethbridge. Faculty of Education) | en_US |
dc.subject | Education -- Alberta -- Brooks -- Marketing | en_US |
dc.subject | School management and organization -- Alberta -- Brooks | en_US |
dc.subject | Video recordings | en_US |
dc.subject | Educational planning -- Alberta -- Brooks | en_US |
dc.subject | Brooks School District No. 2092 | en_US |
dc.title | Marketing audit, Brooks School District #2092, Brooks, Alberta | en_US |
dc.type | Project | en_US |
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