Marketing audit, Brooks School District #2092, Brooks, Alberta
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Date
1993
Authors
Joseph, Clive R. P.
University of Lethbridge. Faculty of Education
Journal Title
Journal ISSN
Volume Title
Publisher
Lethbridge, Alta. : University of Lethbridge, Faculty of Education, 1993
Abstract
This paper will attempt to analyze the Brooks School District with reference to its marketing efforts in promoting the district in the eyes of its stakeholders.
I used the text, “Principles of Marketing”, to assist in evaluating the system of which I am a school-based administrator. I divided the paper under five main headings:
I. Macroenvironment
II. Task Environment
III. Mission Statements
IV. Marketing Organizational and Information Systems
V. Recommendations
I gathered much of the information through discussion with four central office personnel, six school-based administrators, six teachers, and first-hand knowledge of the system. I have been employed by the district since 1976. My experience with the system has been a positive one, as my remaining with one organization for eighteen years would indicate.
I interviewed four central office, school-based administrators and teachers to get their views on aspects of the school system’s marketing and/or public relations efforts. The information is integrated into the final document, which should assist the Brooks School District with a positive educational direction.
The three articles in the appendices were not written by the author of this paper and are included for the reader’s information only.
Description
31, i leaves, 45, [32] p. : ill. ; 29 cm
Keywords
Education -- Alberta -- Brooks -- Marketing , School management and organization -- Alberta -- Brooks , Video recordings , Educational planning -- Alberta -- Brooks , Brooks School District No. 2092