Design-led innovation as a generative source of competitive advantage

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dc.contributor.authorWard, Mark
dc.contributor.authorOsiyevskyy, Oleksiy
dc.date.accessioned2025-02-27T22:18:48Z
dc.date.available2025-02-27T22:18:48Z
dc.date.issued2024
dc.descriptionOpen access. Creative Commons Attribution 4.0 International license (CC BY 4.0) applies.
dc.description.abstractFirms need to reliably identify new sources of competitive advantage ex ante to mitigate the risk of obsolescence in response to changing environments. One approach to addressing this issue is design-led innovation (DLI), which integrates design thinking with strategic management. DLI offers a flexible framework to identify and exploit new opportunities for competitive differentiation. Identifying, formulating, and framing strategic problems drive the DLI process by acting as the catalyst to create awareness and knowledge of value creation opportunities. This study offers a strategic problem classification matrix based on a portfolio approach to identifying value creation opportunities. Two practices are presented: (1) engaging in progressive-problem-solving; and (2) employing DLI catalysts. These practices could potentially strengthen DLI’s application and transform it into a generative source of competitive advantage.
dc.description.peer-reviewYes
dc.identifier.citationWard, M., & Osiyevskyy, O. (2024). Design-led innovation as a generative source of competitive advantage. Business Horizons. https://doi.org/10.1016/j.bushor.2024.10.003
dc.identifier.urihttps://hdl.handle.net/10133/7011
dc.language.isoen
dc.publisherElsevier
dc.publisher.facultyManagement
dc.publisher.institutionUniversity of Lethbridge
dc.publisher.institutionUniversity of Calgary
dc.publisher.urlhttps://doi.org/10.1016/j.bushor.2024.10.003
dc.subjectDesign-led innovation
dc.subjectProblem identification
dc.subjectProblem solving
dc.subjectCompetitive advantage
dc.subject.lcshOrganizational change
dc.titleDesign-led innovation as a generative source of competitive advantage
dc.typeArticle
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