Becoming neoliberal: myths, memory and subjectivity in Los 80

Simple item page
dc.contributor.authorFruhbrodt, Ingrid O.
dc.contributor.authorUniversity of Lethbridge. Faculty of Arts and Science
dc.contributor.supervisorMair, Kimberly
dc.date.accessioned2025-07-31T16:23:49Z
dc.date.available2025-07-31T16:23:49Z
dc.date.issued2025
dc.degree.levelMasters
dc.description.abstractThis thesis examines the Chilean television series Los 80 as a cultural text that negotiates the tensions of neoliberal subjectivity in Chile. Through critical discourse analysis, and a variety of qualitative approaches appropriate to the study of multimodal texts, this thesis identifies and analyzes three cultural myths articulated in the series and investigates their part in reinforcing or disrupting neoliberal values. By evaluating the interplay of material culture, dialogue and imagery, I argue that Los 80 functions as both a reflection and a critique of the enduring neoliberal framework installed during the dictatorship. I explore the ways in which nostalgia and material culture intersect to naturalize or challenge these ideologies. This work contributes to the broader ongoing discussions between memory, images and identity, which shape the collective understanding of Chile’s present, past and future through popular culture.
dc.embargoNo
dc.identifier.urihttps://hdl.handle.net/10133/7098
dc.language.isoen
dc.publisherLethbridge, Alta. : University of Lethbridge, Dept. of Sociology
dc.publisher.departmentDepartment of Sociology
dc.publisher.facultyArts and Science
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Arts and Science)
dc.subjectneoliberalism
dc.subjectsubjectivity
dc.subjectLos 80
dc.subjectnostalgia
dc.subjectmyths
dc.subjectChile
dc.subject.lcshDissertations, Academic
dc.subject.lcshNostalgia on television
dc.subject.lcshMythology, Chilean
dc.subject.lcshTelevision series--Social aspects--Chile
dc.subject.lcshChile--History--20th century--In mass media
dc.subject.lcshChile--Politics and government--20th century
dc.subject.lcshChile--Social conditions--20th century
dc.subject.lcsh80 (Television program : 2008-2014)--History and criticism
dc.subject.lcshPolitics and culture--Chile
dc.subject.lcshNeoliberalism in popular culture--Chile
dc.titleBecoming neoliberal: myths, memory and subjectivity in Los 80
dc.typeThesis
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
FRUHBRODT_INGRID_MA_2025.pdf
Size:
1 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
3.33 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Arts and Science, Faculty of
University of Lethbridge Theses