Partnerships between nonprofit organizations and businesses : legitimacy for sale, but at what cost?

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dc.contributor.authorMcKenzie, Gail
dc.contributor.authorUniversity of Lethbridge. Faculty of Management
dc.contributor.supervisorRunté, Mary
dc.contributor.supervisorUsher, John
dc.date.accessioned2011-12-08T23:08:38Z
dc.date.available2011-12-08T23:08:38Z
dc.date.issued2008
dc.descriptionix, 105 leaves ; 29 cmen_US
dc.description.abstractThis study explores partnerships between nonprofit organizations (NPOs) and businesses. In particular, it focuses on the motivations of the NPOs in such partnerships as they relate to the legitimacy concerns of organizations when viewed through the lens of neoinstitutional theory. The data were collected via semi-structured phone interviews with managers of nonprofit organizations from the United States. The transcripts were analyzed iteratively using a thematic analysis. Results indicate that NPOs may be trying to recapture eroded moral legitimacy with the public through partnerships with businesses. However their bargain to seek gains in their pragmatic legitimacy with their business partner by increasing the business’ social legitimacy appears to be potentially at the expense of losing cognitive legitimacy with their clients.en_US
dc.identifier.urihttps://hdl.handle.net/10133/2577
dc.language.isoen_USen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Management, c2008en_US
dc.publisher.facultyManagementen_US
dc.relation.ispartofseriesProject (University of Lethbridge. Faculty of Management)en_US
dc.subjectNonprofit organizationsen_US
dc.subjectBusiness enterprisesen_US
dc.subjectJoint venturesen_US
dc.subjectStrategic alliances (Business)en_US
dc.titlePartnerships between nonprofit organizations and businesses : legitimacy for sale, but at what cost?en_US
dc.typeThesisen_US
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