Imaginative design : forming productive ideas

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Legg, Jonathan
University of Lethbridge. Faculty of Education
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Lethbridge, Alta. : University of Lethbridge, Faculty of Education, 2002
This project explores Imaginative Design--how Industrial Designers, using creative imagination, produce their most creative ideas from conception to completion. It is a naturalistic, qualitative study, and creation of a video documentary for educational purposes. Inductive themes were gathered from videotaped interviews and related pictures of four Industrial Designers that were arranged and edited on computer, then copied to VHS tapes and DVD's. This documentary depicts a process of refinement and evolution that is strongly informed by a corresponding external, physical visualization and social influence. This process includes: completed design ideas and thoughts on different forms of design creativity; external criteria from the clients' needs and wants to personal and aesthetic principles like function, efficiency, economy, simplicity, and craftsmanship; gathering ideas from both conscious, existent, and related sources and unconscious, nonexistent, less related sources; using physical visualization to enhance mental visualization; discovering, playing with, devaluing ideas in order to conceptualize; choosing, noticing and isolating, and analyzing to edit ideas; and continual refinement even after idea completion. Recommendations from the study are to use physical visualization and social influences to inform the process, use a discriminating both/and approach regarding issues like unconscious or conscious control and combination or synthesis, and intentionally use "whole brain" models and creative thinking strategies.
x, 96 leaves ; 29 cm. --
Creative thinking , Industrial design , Industrial designers , Creative ability