"Lipstick and leather" : recontextualizations of glam metal's style and signification

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dc.contributor.authorKummer, Jenna
dc.contributor.authorUniversity of Lethbridge. Faculty of Arts and Science
dc.contributor.supervisorMair, Kimberly
dc.date.accessioned2016-05-26T21:00:57Z
dc.date.available2016-05-26T21:00:57Z
dc.date.issued2016
dc.degree.levelMastersen_US
dc.description.abstractDrawing from the methodologies of critical discourse and semiotic analysis, this study situates the recent return of glam metal style to reality television shows and commercial advertising in broader social practices by considering what attributes of contemporary culture might complement provisional identification with an extinguished subcultural style. Analysis of 1980s music videos identified three key devices, including: recruitment into a negatively defined community; social institutional critique; and carnivalesque reversals of power. In contrast, narratives portrayed in contemporary iterations of glam metal focused on family values, hope, and change. While 1980s videos revealed that the glam metal subcultural style relied upon the shared rejection of values to define group identity, contemporary iterations of the glam metal style emphasize the commonly held values of mature neoliberalism and do not assume group identification. Rather, the style is presented for viewers whose identities are presumed to be mobile and versatile.en_US
dc.embargoNoen_US
dc.identifier.urihttps://hdl.handle.net/10133/4490
dc.language.isoen_CAen_US
dc.proquest.subject0626en_US
dc.proquest.subject0413en_US
dc.proquest.subject0708en_US
dc.proquest.subject0344en_US
dc.proquestyesYesen_US
dc.publisherLethbridge, Alta : University of Lethbridge, Dept. of Sociologyen_US
dc.publisher.departmentDepartment of Sociologyen_US
dc.publisher.facultyArts and Scienceen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Arts and Science)en_US
dc.subjectadvertisingen_US
dc.subjectglam metal styleen_US
dc.subjectidentity formationen_US
dc.subjectmusic subculturesen_US
dc.subjectreality televisionen_US
dc.subjectrecontextualizationen_US
dc.title"Lipstick and leather" : recontextualizations of glam metal's style and significationen_US
dc.typeThesisen_US
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