Developing southern Alberta case studies for marketing

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dc.contributor.authorRussell, John Sutton
dc.contributor.authorUniversity of Lethbridge. Faculty of Education
dc.contributor.supervisorFalkenberg, Eugene
dc.date.accessioned2010-03-16T20:10:52Z
dc.date.available2010-03-16T20:10:52Z
dc.date.issued1993
dc.descriptioniv, 48 leaves ; 29 cm.en
dc.description.abstractThis project is a journal of the processes involved in the development of case studies for marketing courses. It discusses the benefits of using the case study method to develop numerous student skills. The case method is also presented as a motivational and interactive learning technique which benefits both students and instructors. Next. the process of writing cases is examined. This is followed by some ideas and examples of how to use them in the classroom. Finally. it presents a number of different cases developed from businesses in Southern Alberta.en
dc.identifier.urihttps://hdl.handle.net/10133/872
dc.language.isoen_USen
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Education, 1993en
dc.publisher.facultyEducationen
dc.relation.ispartofseriesProject (University of Lethbridge. Faculty of Education)en
dc.subjectMarketing -- Study and teaching (Higher) -- Albertaen
dc.subjectMarketing -- Alberta -- Case studiesen
dc.titleDeveloping southern Alberta case studies for marketingen
dc.typeThesisen
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