Developing southern Alberta case studies for marketing
Russell, John Sutton
University of Lethbridge. Faculty of Education
Lethbridge, Alta. : University of Lethbridge, Faculty of Education, 1993
This project is a journal of the processes involved in the development of case studies for marketing courses. It discusses the benefits of using the case study method to develop numerous student skills. The case method is also presented as a motivational and interactive learning technique which benefits both students and instructors. Next. the process of writing cases is examined. This is followed by some ideas and examples of how to use them in the classroom. Finally. it presents a number of different cases developed from businesses in Southern Alberta.
iv, 48 leaves ; 29 cm.
Marketing -- Study and teaching (Higher) -- Alberta , Marketing -- Alberta -- Case studies