Developing southern Alberta case studies for marketing
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Date
1993
Authors
Russell, John Sutton
University of Lethbridge. Faculty of Education
Journal Title
Journal ISSN
Volume Title
Publisher
Lethbridge, Alta. : University of Lethbridge, Faculty of Education, 1993
Abstract
This project is a journal of the processes involved in the
development of case studies for marketing courses. It discusses the
benefits of using the case study method to develop numerous student
skills. The case method is also presented as a motivational and
interactive learning technique which benefits both students and
instructors. Next. the process of writing cases is examined. This is
followed by some ideas and examples of how to use them in the
classroom. Finally. it presents a number of different cases developed
from businesses in Southern Alberta.
Description
iv, 48 leaves ; 29 cm.
Keywords
Marketing -- Study and teaching (Higher) -- Alberta , Marketing -- Alberta -- Case studies