Investigating individuals' motivations to comment on social media news

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dc.contributor.authorEsselmont, Sydney
dc.contributor.authorUniversity of Lethbridge. Faculty of Education
dc.contributor.supervisorBernes, Kerry B.
dc.date.accessioned2021-12-04T20:05:48Z
dc.date.available2021-12-04T20:05:48Z
dc.date.issued2021
dc.degree.levelMastersen_US
dc.description.abstractThe present thesis takes an exploratory approach to examine the ways individuals use social media to access news, their perceptions about the quality or homogeneity of their news exposures, and how their exposure to online news and news comments influences their beliefs on a topic. Moreover, this thesis sought to expand on presently available research in this area by examining various motivations to participate in online discussions of news. 520 individuals participated in an online survey. The findings suggest that cognitive factors such as educating others and simplifying complex information to be highly motivating, as well as the presence of controversy in the story or comments. The findings also suggest that the strength of one’s position on a topic can be impacted by their exposure to news, and online platforms such as Facebook can create homogeneous news environments that perpetuate this pattern and increase users motivations to participate.en_US
dc.identifier.urihttps://hdl.handle.net/10133/6102
dc.language.isoen_CAen_US
dc.proquest.subjectBehavioral psychology [0384]en_US
dc.proquest.subjectSocial psychology [0451]en_US
dc.proquest.subjectSocial research [0344]en_US
dc.proquestyesYesen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Faculty of Education
dc.publisher.facultyEducationen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Education)
dc.subjectMotivationen_US
dc.subjectsocial mediaen_US
dc.subjectnewsen_US
dc.subjectFacebooken_US
dc.subjectonline participationen_US
dc.subjectCommentingen_US
dc.subjectDissertations, Academic
dc.subject.lcshIdentity (Psychology) and mass media.
dc.subject.lcshIncentive (Psychology)
dc.subject.lcshMass media
dc.subject.lcshMass media -- Social aspects
dc.subject.lcshMotivation (Psychology)
dc.subject.lcshSocial media
dc.titleInvestigating individuals' motivations to comment on social media newsen_US
dc.typeThesisen_US
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