Disability, identity and media : paralympians in advertising

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dc.contributor.authorLeavitt, Stacey
dc.contributor.supervisorBrayton, Sean
dc.date.accessioned2013-10-31T02:32:27Z
dc.date.available2013-10-31T02:32:27Z
dc.date.issued2012
dc.degree.levelMasters
dc.descriptionv, 117 leaves ; 29 cmen_US
dc.description.abstractThis thesis explores representations of Paralympians within media and advertising. Scholarly research on disability is extremely limited, with current research focusing on print media, and few studies going as far as to perform a discourse analysis. Media representations play a prevalent role in constructing “disability” and have the power to define what it means to be a disabled person. Using a poststructural theoretical framework, I undertake a critical discourse analysis of television advertisements produced by Nike and Visa to uncover what narratives regarding disability are circulating with regularity. I find these advertisements featuring Paralympians serve to reproduce the myth of the “supercrip”, failing to acknowledge the complexity of individual experiences of those living with disabilities. Further, the simultaneous celebration and marginalization of Paralympians, a key dialectic found within these advertisements is indicative of a larger polemics circulating with regularity regarding people with disabilities within our increasingly neoliberal society.en_US
dc.identifier.urihttps://hdl.handle.net/10133/3294
dc.language.isoen_CAen_US
dc.publisherLethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012en_US
dc.publisher.departmentDepartment of Kinesiology and Physical Educationen_US
dc.publisher.facultyArts and Scienceen_US
dc.relation.ispartofseriesThesis (University of Lethbridge. Faculty of Arts and Science)en_US
dc.subjectParalympic Gamesen_US
dc.subjectAthletes with disabilities -- Social conditionsen_US
dc.subjectSports for people with disabilities -- Social aspectsen_US
dc.subjectAthletes in mass mediaen_US
dc.subjectMass media and sports -- Social aspectsen_US
dc.subjectDissertations, Academicen_US
dc.titleDisability, identity and media : paralympians in advertisingen_US
dc.typeThesisen_US
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