Marketing to faculty in an academic library

dc.contributor.author	Eva, Nicole
dc.date.accessioned	2015-08-31T22:02:51Z
dc.date.available	2015-08-31T22:02:51Z
dc.date.issued	2015
dc.identifier.citation	Eva, N. (2015, Summer). Marketing to faculty in an academic library. Reference & User Services Quarterly, 54(4), 26-28.	en_US
dc.identifier.uri	https://hdl.handle.net/10133/3740
dc.description	Sherpa Romeo green journal	en_US
dc.description.abstract	Marketing a library needs to take into account the various stakeholders within the constituency. Often, academic libraries focus on students as their main ‘target market’, but it is important not to overlook faculty members as important patrons and allies. The needs of faculty are very different from those of students, as are the messages and the communication avenues. This article discusses various ideas on how to engage faculty with the library.	en_US
dc.language.iso	en_CA	en_US
dc.publisher	American Library Association	en_US
dc.subject	Academic libraries -- Marketing	en_US
dc.subject	Faculty	en_US
dc.subject	Information literacy training	en_US
dc.subject	Academic librarians	en_US
dc.subject	University of Lethbridge Library	en_US
dc.title	Marketing to faculty in an academic library	en_US
dc.type	Article	en_US
dc.publisher.faculty	Arts and Science	en_US
dc.publisher.department	Library	en_US
dc.description.peer-review	Yes	en_US
dc.publisher.institution	University of Lethbridge	en_US