Show simple item record Eva, Nicole 2015-08-31T22:02:51Z 2015-08-31T22:02:51Z 2015
dc.identifier.citation Eva, N. (2015, Summer). Marketing to faculty in an academic library. Reference & User Services Quarterly, 54(4), 26-28. en_US
dc.description Sherpa Romeo green journal en_US
dc.description.abstract Marketing a library needs to take into account the various stakeholders within the constituency. Often, academic libraries focus on students as their main ‘target market’, but it is important not to overlook faculty members as important patrons and allies. The needs of faculty are very different from those of students, as are the messages and the communication avenues. This article discusses various ideas on how to engage faculty with the library. en_US
dc.language.iso en_CA en_US
dc.publisher American Library Association en_US
dc.subject Academic libraries -- Marketing en_US
dc.subject Faculty en_US
dc.subject Information literacy training en_US
dc.subject Academic librarians en_US
dc.subject University of Lethbridge Library en_US
dc.title Marketing to faculty in an academic library en_US
dc.type Article en_US
dc.publisher.faculty Arts and Science en_US
dc.publisher.department Library en_US
dc.description.peer-review Yes en_US
dc.publisher.institution University of Lethbridge en_US

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