Marketing to faculty in an academic library
Date
2015
Authors
Eva, Nicole
Journal Title
Journal ISSN
Volume Title
Publisher
American Library Association
Abstract
Marketing a library needs to take into account the various stakeholders within the constituency. Often,
academic libraries focus on students as their main ‘target market’, but it is important not to overlook
faculty members as important patrons and allies. The needs of faculty are very different from those of
students, as are the messages and the communication avenues. This article discusses various ideas on
how to engage faculty with the library.
Description
Sherpa Romeo green journal
Keywords
Academic libraries -- Marketing , Faculty , Information literacy training , Academic librarians , University of Lethbridge Library
Citation
Eva, N. (2015, Summer). Marketing to faculty in an academic library. Reference & User Services Quarterly, 54(4), 26-28.