This paper aims to determine whether rhetoric has a place in Wohlrapp's theory of argumentation. Wohlrapp's own attitude towards rhetoric is ambiguous. There are passages in his book where he grants that rhetoric might have a role to play when it comes to the subjective side of argumentation. Overall, however, he views rhetoric with deep suspicion. I argue that in spite of Wohlrapp's negative attitude, his theory of argumentation would benefit from integrating a theory of rhetoric. I take Wohlrapp's concepts of frame and insight as a starting point to make my case.