Marketing comes to reference & user services

dc.contributor.authorEva, Nicole
dc.contributor.authorShea, Erin
dc.date.accessioned2015-08-31T20:17:24Z
dc.date.available2015-08-31T20:17:24Z
dc.date.issued2014
dc.descriptionSherpa Romeo green journalen_US
dc.description.abstractThe ‘M’ Word… the dreaded Marketing, Promotion, or Communications piece that can come with many of our jobs. Why is it that we loathe it so much? Is it because we feel that as librarians, we should be above this sort of ‘selling’ tactic? Is it because we think libraries are so inherently wonderful that they need no promotion? Is it because we got into librarianship specifically to avoid having to do this sort of thing? For some of us, it’s all of the above. But the fact remains – people don’t know what you have unless you tell them. And telling them – communicating your benefits to them – is, in fact, marketing.en_US
dc.description.peer-reviewYesen_US
dc.identifier.citationEva, N. & Shea, E. (2014, Winter). Marketing comes to reference & user services. Reference & User Services Quarterly, 54(2), 41-42.en_US
dc.identifier.urihttps://hdl.handle.net/10133/3737
dc.language.isoen_CAen_US
dc.publisherAmerican Library Associationen_US
dc.publisher.departmentLibraryen_US
dc.publisher.facultyArts and Scienceen_US
dc.publisher.institutionUniversity of Lethbridgeen_US
dc.subjectLibraries -- Marketingen_US
dc.subjectReference services (Libraries) -- Marketingen_US
dc.titleMarketing comes to reference & user servicesen_US
dc.typeArticleen_US
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