Marketing to faculty in an academic library
American Library Association
Marketing a library needs to take into account the various stakeholders within the constituency. Often, academic libraries focus on students as their main ‘target market’, but it is important not to overlook faculty members as important patrons and allies. The needs of faculty are very different from those of students, as are the messages and the communication avenues. This article discusses various ideas on how to engage faculty with the library.
Sherpa Romeo green journal
Academic libraries -- Marketing , Faculty , Information literacy training , Academic librarians , University of Lethbridge Library
Eva, N. (2015, Summer). Marketing to faculty in an academic library. Reference & User Services Quarterly, 54(4), 26-28.