Athletic fat and disidentification: reading gender, sport/exercise, and fatness on YouTube

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dc.contributor.authorChoi, Yeomi
dc.date.accessioned2025-08-29T20:20:52Z
dc.date.available2025-08-29T20:20:52Z
dc.date.issued2025
dc.descriptionOpen access article. Creative Commons Attribution 4.0 International license (CC BY 4.0) applies
dc.description.abstractConsidering the gendered, fatphobic cultural assumptions shaping media representations of fat female bodies, alongside the increasing influence of online media on individuals’ lived experiences, this study examines Athletic Fat Starting Today, a South Korean YouTube channel, to illuminate the discursive construction of fat bodies within the contemporary digital media landscape. Drawing on insights from theories of disidentification and affect, I specifically discuss how social media operates as a space for rearticulating meanings at the intersection of fatness, exercise/sport, and female bodies. Analysis suggests that, through the interplay between bodily representations and audience engagement on the platform, normative ideals of femininity and acceptable bodies are unsettled, opening up possibilities for envisioning new, plural (athletic) femininities.
dc.description.peer-reviewYes
dc.identifier.citationChoi, Y. (2025). Athletic fat and disidentification: Reading gender, sport/exercise, and fatness on YouTube. Journal of Sport and Social Issues. Advance online publication. https://doi.org/10.1177/01937235251356991
dc.identifier.urihttps://hdl.handle.net/10133/7116
dc.language.isoen
dc.publisherSage
dc.publisher.departmentDepartment of Kinesiology and Physical Education
dc.publisher.facultyArts and Science
dc.publisher.institutionUniversity of Lethbridge
dc.publisher.urlhttps://doi.org/10.1177/01937235251356991
dc.subjectYouTube
dc.subjectDisidentification
dc.subjectAffect
dc.subjectFat bodies
dc.subjectMedia representation
dc.subject.lcshOverweight women
dc.subject.lcshWomen in mass media
dc.subject.lcshYouTube (Electronic resource)--Influence.
dc.titleAthletic fat and disidentification: reading gender, sport/exercise, and fatness on YouTube
dc.typeArticle
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