Browsing Wymer, Walter by Title

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  • Wymer, Walter (SpringerDhillon School of BusinessUniversity of Lethbridgehttps://doi.org/10.1007/s12208-021-00279-2, 2021)
    Individuals exist within an environmental context that strongly influences their overall health and welfare. Environmental context refers to the context in which a person lives, works, and socializes. This paper presents ...
  • Wymer, Walter; Becker, Annika; Boenigk, Silke (WileyDhillon School of BusinessUniversity of LethbridgeUniversität Hamburghttps://doi.org/10.1002/nvsm.1690, 2020)
    This study develops and tests a model that evaluates eight antecedents of charity trust and its influence on volunteering and donating. Secondary data from a national Australian survey (N = 1,377) was collected and data ...
  • Wymer, Walter; Gross, Hellen (WileyDhillon School of BusinessUniversity of LethbridgeCoburg Universityhttps://doi.org/10.1002/nvsm.1723, 2021)
    The authors present an overview of the academic literature on charity advertising. Through systematically reviewing 63 empirical studies on charity advertising, a synthesis of the body of work is framed in a general model. ...
  • Wymer, Walter (Dhillon School of BusinessUniversity of Lethbridge, 2021)
  • Agota, Giedre Raišiene; Wymer, Walter; Dirginciene, Valda (Centre of Sociological ResearchDhillon School of BusinessMyklos Romeris UniversityUniversity of LethbridgeMinistry of Health of The Republic of Lithuaniahttps://economics-sociology.eu/files/13S_1135_Raisien%C4%97 et al.pdf, 2021)
    The article aims to add to knowledge of how to more effectively attain favourable marketing outcomes with respect to social marketing communications. This research sought to determine if the type of ...
  • Wymer, Walter (M D P I A GManagementUniversity of Lethbridge, 2013)
    This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. ...
  • Schlesinger, Walesska; Cervera-Taulet, Amparo (SpringerDhillon School of BusinessUniversity of ValenciaUniversity of Lethbridgehttps://doi.org/10.1080/08841241.2021.1874588, 2021)
    This study investigates the influence of university brand image, satisfaction, and alumni’s university identification on positive word-of-mouth (WOM) intentions. The model is tested using data collected from a sample of ...
  • Wymer, Walter (Journal of Research for ConsumersManagementUniversity of Lethbridge, 2008)
    The U.S. prescription drug macromarketing system is examined. Over time, this system has become unbalanced. The system has evolved into one in which market competition has been restricted. This market system now has ...
  • Wymer, Walter (Ekonomski fakultet u OsijekuManagementUniversity of Lethbridgehttp://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3099/1846, 2014)
    The nature and characteristics of the nonprofit brand strength construct are conceptualized. Brand strength is defined as a multidimensional construct, composed by brand familiarity, brand remarkability, and brand attitude. ...
  • Wymer, Walter (SpringerDhillon School of BusinessUniversity of Lethbridgehttps://doi.org/10.1007/s43546-021-00095-0, 2021)
    The field of nonprofit marketing has progressed considerably. However, the field has often been discordant and fragmented. Progressive streams of research in nonprofit marketing, in which connected incremental increases ...
  • Wymer, Walter; Alves, Helena Maria Baptista (Centre of Sociological ResearchManagementUniversity of LethbridgeUniversity of Beira Interiorhttps://dx.doi.org/10.14254/2071-789X.2012/5-2/11, 2012)
    We describe a set of recommended practices for scale development research in nonprofit management and marketing. General process issues are described followed by recommendations for EFA and CFA components of scaling research. ...