2026-09-20T14:35:27.417154Zhttps://opus.uleth.ca/server/oai/requestoai:opus.uleth.ca:10133/44902017-01-03T21:28:50Zcom_10133_3346com_10133_1com_10133_296col_10133_3347col_10133_298
ULethbridge OPUS Repository
supervisor
Mair, Kimberly
author
Kummer, Jenna
author
University of Lethbridge. Faculty of Arts and Science
2016-05-26T21:00:57Z
2016-05-26T21:00:57Z
2016
https://hdl.handle.net/10133/4490
Drawing from the methodologies of critical discourse and semiotic analysis, this study situates the recent return of glam metal style to reality television shows and commercial advertising in broader social practices by considering what attributes of contemporary culture might complement provisional identification with an extinguished subcultural style. Analysis of 1980s music videos identified three key devices, including: recruitment into a negatively defined community; social institutional critique; and carnivalesque reversals of power. In contrast, narratives portrayed in contemporary iterations of glam metal focused on family values, hope, and change. While 1980s videos revealed that the glam metal subcultural style relied upon the shared rejection of values to define group identity, contemporary iterations of the glam metal style emphasize the commonly held values of mature neoliberalism and do not assume group identification. Rather, the style is presented for viewers whose identities are presumed to be mobile and versatile.
en_CA
advertising
glam metal style
identity formation
music subcultures
reality television
recontextualization
"Lipstick and leather" : recontextualizations of glam metal's style and signification
Thesis
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URL
http://localhost:4000/bitstreams/2abe6d6f-99fb-493e-9c58-4844867c6934/download
File
MD5
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application/pdf
KUMMER_JENNA_MA_2016.pdf
URL
http://localhost:4000/bitstreams/60a98831-163d-40b3-8220-902c44010f10/download
File
MD5
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text/plain
KUMMER_JENNA_MA_2016.pdf.txt