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dc.contributor.supervisor Mesler, Rhiannon
dc.contributor.author Ghafoorifard, Neda
dc.contributor.author University of Lethbridge. Dhillon School of Business
dc.date.accessioned 2021-11-22T18:19:50Z
dc.date.available 2021-11-22T18:19:50Z
dc.date.issued 2021
dc.identifier.uri https://hdl.handle.net/10133/6092
dc.description.abstract The experience of downward changes in one’s financial situation is common so that most consumers will experience it during their lifetime such as the recent COVID-19 pandemic. Limited research, however, has examined the impact of economic hardship on consumers’ food-related behavior. Using a sample of Canadians and Americans (n = 519; Mage = 38.4; SDage = 13.6; 46.2% female; 85% lived alone) I identify that economic hardship significantly and negatively predicts consumer food waste behavior, so economic hardship leads consumers to waste less food. I also find a positive indirect effect wherein economic hardship positively predicts ontological insecurity, the aversive feeling of being overwhelmed and out of control, which in turn positively predicts over-consumption and in turn higher food waste. This preliminary work opens the door to future research exploring a potentially rich avenue of research on the implications of adverse economic events on consumer food choice, consumption, and disposal. en_US
dc.language.iso en_CA en_US
dc.publisher Lethbridge, Alta. : University of Lethbridge, Dhillon School of Business
dc.relation.ispartofseries Thesis (University of Lethbridge. Dhillon School of Business)
dc.subject food waste en_US
dc.subject over-consumption
dc.subject scarcity
dc.subject.lcsh Food waste
dc.subject.lcsh Consumption (Economics)
dc.subject.lcsh Food consumption -- Economics
dc.subject.lcsh Scarcity
dc.subject.lcsh Consumer behavior
dc.subject.lcsh Anxiety
dc.subject.lcsh Economic security
dc.subject.lcsh Waste (Economics)
dc.subject.lcsh Finance, Personal
dc.subject.lcsh Households -- Economic aspects
dc.subject.lcsh Income
dc.subject.lcsh Job security
dc.subject.lcsh Well-being -- Psychological aspects
dc.subject.lcsh Well-being -- Economic aspects
dc.subject.lcsh Dissertations, Academic
dc.title Economic hardship, ontological insecurity, and household food waste en_US
dc.type Thesis en_US
dc.publisher.faculty Dhillon School of Business en_US
dc.degree.level Masters en_US
dc.proquest.subject 0338 en_US
dc.proquestyes Yes en_US


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