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dc.contributor.supervisor Derry, Robbin
dc.contributor.author Silva, Andre L.
dc.contributor.author University of Lethbridge. Dhillon School of Business
dc.date.accessioned 2019-06-05T16:54:31Z
dc.date.available 2019-06-05T16:54:31Z
dc.date.issued 2018
dc.identifier.uri https://hdl.handle.net/10133/5388
dc.description.abstract This study is an in-depth case analysis of Curitiba, Brazil, that describes the city’s efforts in maintaining an identity centered around sustainability on social media. I use Multimodal Discourse Analysis to gather and interpret data from the city’s Facebook fanpage for 30 days. As a theoretical framework I utilized Social Identity Theory and concepts derived from Place Identity. The data showed that the city’s novel and deliberate communication strategy is successful in engaging with users and maintains the idea of the “Sustainable City” in 4 ways: Creation of a cohesive ingroup; alignment between resident expectation and image being portrayed on social media; creation of an open forum and encouragement of participation; and indication of desired behaviours. In addition, this study identified and addressed current gaps in the literature such as the importance of modern typologies for governmental communication strategies and the necessity of qualitative analysis in studying social media engagement. en_US
dc.language.iso en_CA en_US
dc.publisher Lethbridge, Alta. : University of Lethbridge. Dhillon School of Business.
dc.relation.ispartofseries Thesis (University of Lethbridge. Dhillon School of Business)
dc.subject citizen engagement
dc.subject deliberate communication strategies
dc.subject government communication
dc.subject social media
dc.subject sustainability
dc.subject user engagement
dc.subject.lcsh Curitiba (Brazil) -- Case studies
dc.subject.lcsh Social media -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Sustainability -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Sustainable development reporting -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Local mass media -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Identity (Philosophical concept)
dc.subject.lcsh Facebook (Electronic resource) -- Social aspects -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Municipal government -- Public relations -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Sustainable development -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Communication in public administration -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh City promotion -- Brazil -- Curitiba -- Case studies
dc.subject.lcsh Dissertations, Academic
dc.title Sustainability identity management: a case study of Curitiba en_US
dc.type Thesis en_US
dc.publisher.faculty Dhillon School of Business en_US
dc.degree.level Masters en_US
dc.proquest.subject 0708
dc.proquest.subject 0640
dc.proquestyes Yes en_US
dc.embargo No en_US


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