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dc.contributor.supervisor Deshpande, Sameer
dc.contributor.author Naeem, Fahid
dc.contributor.author University of Lethbridge. Faculty of Management
dc.date.accessioned 2015-11-30T20:17:09Z
dc.date.available 2015-11-30T20:17:09Z
dc.date.issued 2015
dc.identifier.uri https://hdl.handle.net/10133/3815
dc.description.abstract Tobacco consumption, responsible for six million deaths each year, is a large concern for social marketers. Social cognitive theory suggests that self-efficacy is a key predictor of smoking behavioural change. According to this theory, enhancement of self-efficacy is an effective method for smoking cessation. Yet not much work has been done by social marketers to understand how different social marketing tools such as marketing mix affect self-efficacy and smoking behaviour. This research has systematically gathered and meta-analyzed intervention studies by finding elements of marketing in them and their effect on self-efficacy and smoking cessation. This study also looks at the relationship between self-efficacy enhancement and smoking cessation. By studying the nature of relationships between marketing mix and self-efficacy, self-efficacy and smoking cessation, and marketing mix and smoking cessation, we inspect the mediating influence of self-efficacy on the 4P’s (product, price, place and promotion) of marketing mix and smoking cessation. en_US
dc.language.iso en_CA en_US
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Management
dc.relation.ispartofseries Thesis (University of Lethbridge. Faculty of Management)
dc.subject self-efficacy en_US
dc.subject social marketing en_US
dc.subject smoking cessation
dc.title Impact of the marketing mix on self-efficacy and smoking cessation : a meta-analysis en_US
dc.type Thesis en_US
dc.publisher.faculty Management en_US
dc.degree.level Masters en_US
dc.proquest.subject 0338 en_US
dc.proquestyes Yes en_US


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