Faculty Research and Publications

Permanent URI for this community

https://opus.uleth.ca/handle/10133/2545

Browse

Browsing Faculty Research and Publications by Subject "Affect"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Athletic fat and disidentification: reading gender, sport/exercise, and fatness on YouTube
    (Sage, 2025) Choi, Yeomi
    Considering the gendered, fatphobic cultural assumptions shaping media representations of fat female bodies, alongside the increasing influence of online media on individuals’ lived experiences, this study examines Athletic Fat Starting Today, a South Korean YouTube channel, to illuminate the discursive construction of fat bodies within the contemporary digital media landscape. Drawing on insights from theories of disidentification and affect, I specifically discuss how social media operates as a space for rearticulating meanings at the intersection of fatness, exercise/sport, and female bodies. Analysis suggests that, through the interplay between bodily representations and audience engagement on the platform, normative ideals of femininity and acceptable bodies are unsettled, opening up possibilities for envisioning new, plural (athletic) femininities.