Wymer, Walter

 

Recent Submissions

  • Wymer, Walter (Journal of Research for ConsumersManagementUniversity of Lethbridge, 2008)
    The U.S. prescription drug macromarketing system is examined. Over time, this system has become unbalanced. The system has evolved into one in which market competition has been restricted. This market system now has ...
  • Wymer, Walter; Alves, Helena Maria Baptista (Centre of Sociological ResearchManagementUniversity of LethbridgeUniversity of Beira Interior, 2012)
    We describe a set of recommended practices for scale development research in nonprofit management and marketing. General process issues are described followed by recommendations for EFA and CFA components of scaling research. ...
  • Wymer, Walter (Ekonomski fakultet u OsijekuManagementUniversity of Lethbridge, 2014)
    The nature and characteristics of the nonprofit brand strength construct are conceptualized. Brand strength is defined as a multidimensional construct, composed by brand familiarity, brand remarkability, and brand attitude. ...
  • Wymer, Walter (M D P I A GManagementUniversity of Lethbridge, 2013)
    This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. ...