Show simple item record Eva, Nicole Shea, Erin 2015-08-31T20:17:24Z 2015-08-31T20:17:24Z 2014
dc.identifier.citation Eva, N. & Shea, E. (2014, Winter). Marketing comes to reference & user services. Reference & User Services Quarterly, 54(2), 41-42. en_US
dc.description Sherpa Romeo green journal en_US
dc.description.abstract The ‘M’ Word… the dreaded Marketing, Promotion, or Communications piece that can come with many of our jobs. Why is it that we loathe it so much? Is it because we feel that as librarians, we should be above this sort of ‘selling’ tactic? Is it because we think libraries are so inherently wonderful that they need no promotion? Is it because we got into librarianship specifically to avoid having to do this sort of thing? For some of us, it’s all of the above. But the fact remains – people don’t know what you have unless you tell them. And telling them – communicating your benefits to them – is, in fact, marketing. en_US
dc.language.iso en_CA en_US
dc.publisher American Library Association en_US
dc.subject Libraries -- Marketing en_US
dc.subject Reference services (Libraries) -- Marketing en_US
dc.title Marketing comes to reference & user services en_US
dc.type Article en_US
dc.publisher.faculty Arts and Science en_US
dc.publisher.department Library en_US
dc.description.peer-review Yes en_US
dc.publisher.institution University of Lethbridge en_US

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